Marketing and Digital Communications Specialist

7 days ago

Toronto, Canada SickKids Centre for Community Mental Health (CCMH) Full time

**POSITION: Marketing and Digital Communications Specialist**
**PROGRAM: SickKids Centre for Community Mental Health Learning Institute**
**POSITION DETAILS: Regular, 1.0 FTE**
**LOCATION: Remote with occasional onsite meetings**
**COMPETITION: 24-027**

The Marketing and Digital Communications Specialist is a driven and enthusiastic self-starter who is passionate about marketing and communications with a desire to make an immediate impact. Reporting to the Director, SickKids Centre for Community Mental Health Learning Institute (SickKids CCMH LI), the Marketing and Digital Communications Specialist is responsible for the daily coordination and administration of the SickKids CCMH LI marketing and internal and external communications, ensuring an impactful social presence while adhering to best practices. This position requires an experienced professional to work closely with the Director to develop and execute digital campaigns, update website content, manage social media accounts, identify partnerships, and write content designed to increase enrollment in SickKids CCMH LI educational offerings.

**KEY RESPONSIBILITIES**
- Work with internal and external contacts in the design, writing, editing, and distribution of marketing materials for the SickKids CCMH LI website, social media channels, newsletter, reports, presentations, and other forms of communication (i.e., videos) to promote programming and increase sales
- Develop and maintain communication tactics to support and promote the engagement of mental health professionals
- Write impactful and high-quality social media, website and newsletter content. Regularly update content for maximum optimization and search engine rankings
- Create print, photos and videos that tells our story across our social media channels, website and newsletters
- Develop and execute the social media content and newsletter schedule to nurture and engage the SickKids CCMH LI audience and stakeholders
- Develop and manage digital campaigns to ensure ongoing promotion of SickKids CCMH LI offerings, including promotional sales
- Evaluate, assess, monitor, and measure the impact of performance and effectiveness of marketing tactics (website, social media, newsletters, and etc.)
- Collect and analyze data on customer and web behavioural data
- Conduct ongoing research to identify new markets, trends, customer needs, and competitors
- Conduct ongoing competitive analysis
- Develop expertise on the customer, the industry trends, and the players in the market
- Identify new business opportunities
- Build and maintain successful relationships with partner associations, prospects and existing clients

**Qualifications**
- Completion of a post-secondary degree in Communications, Journalism or Marketing and a minimum of three (3) years of relevant work experience in marketing and digital communications
- Experience in the creation of blog posts, social media content and newsletters. Experience in producing social video content and annual reports is an asset
- Experience with event management systems (ideally CVENT)
- Excellent written communication skills with demonstrated ability to prioritize and manage detailed work
- Strong B2B/partnership building experience
- Strong understanding and experience with social media content creation and social media ads on platforms including Instagram, Facebook, Twitter, and LinkedIn. Experience with Meta Ads Manager and LinkedIn Campaign Manager is an asset.
- Experience with digital platforms including WordPress, Google Analytics, Hootsuite, and Mailchimp
- Ability to research and conduct data gathering and gap analysis on existing communication strategies
- Strong interpersonal skills with the ability to work independently and with multi-disciplinary teams
- Effectively able to work under pressure and manage change in a fast-paced environment
- Initiative-driven and proactive work style; able to work with limited supervision in a remote work setting
- Highly motivated and passionate about mental health
- Proficiency in Microsoft Office 365, including SharePoint, Outlook, Word, PowerPoint, and Excel
- Proficiency in design and content creation platforms such as Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro) and Canva
- Experience in a charitable or non-profit environment, with a focus on mental health is an asset
- Satisfactory current Vulnerable Sector Check and Criminal Records Check

**Vaccination Requirements**:
As a health care Centre, our highest priority is the safety of patients, families and staff. As a result, we are adopting all prevention measures to ensure the safety of our clients, families and our staff. Therefore, any offer of employment is conditional upon proof of full vaccination with a Health Canada or World Health Organization (WHO) approved COVID-19 vaccination no later than fourteen (14) calendar days prior to the effective start date. Should there be an exemption of vaccination based on a medical, or human

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