Communications and Digital Marketing Specialist

6 months ago

Toronto, Canada St. Clement's School Full time

St. Clement’s School (SCS) is currently seeking a Communications and Digital Marketing Specialist (Specialist) to join our team. The Specialist is one of our resident storytellers and photographers. This role is responsible for creating engaging and on-brand content in order to effectively share the stories of SCS utilizing skills in copywriting, photojournalism, videography, graphic design, and editing. The Specialist plays an important role in the planning, development, and execution of SCS’s marketing and communication strategies to ensure they are meaningful, reflect brand values, and connect with audiences across print and digital mediums. Varied, creative strategies will be required as this role must effectively communicate with a number of different audiences, including current families, prospective families, donors, and alums. Working as part of the Advancement Department, the Specialist is a member of the Communications team, which provides marketing and communication support to the full school. The Specialist is responsible for ensuring a consistent look, feel, and voice for our website, social media, e-newsletters, and other communication materials. With both a creative and analytical mindset, the Specialist has a keen eye for detail and a passion for ideating, executing, and tracking engaging social media campaigns and web content.

KEY RESPONSIBILITIES

Create and execute a unified and engaging digital media action plan for the School;
Create on-brand video, print, and digital content that reflects the strategic vision and spirit of SCS;
Manage the School’s digital communications ensuring integration of all communications on site, online, and across multiple social media platforms;
Seek out content opportunities from the SCS community, and provide strategic input and creative focus for its leverage across platforms;
Graphic design, such as promotional materials (school events), social media graphics, and branded pieces;
Manage and maintain the SCS website with ongoing reviews and updates to content, including coding for new page development and corrections;
Coordinate enews (weekly e-newsletter), Community News (monthly e-newsletter), SCS Connect (alum e-newsletter), and other electronic communications;
Stay current with what is happening in and around the School and maintain an SCS “Storybank” for use across all communication channels;
Photography and videography capture for fundraising, school activities, and alum relations;
Video capture for creation of digital content for use on social media, and other uses (responsible for concept, design, development, and production);
Create and execute promotional plans as required across platforms and teams;
Maintain the Communications team’s content calendar;
Other related duties as assigned; and

Occasional evening and weekend work required.

QUALIFICATIONS, EXPERIENCE AND ATTRIBUTES OF OUR IDEAL CANDIDATE

Post-secondary degree or diploma in a related field;
3 years relevant work experience;
Experience with website management using a content management system;
Photography, videography, and digital content creation experience;
Strong creative writing, editing, and proofreading skills;
Experience in content creation and growth of social media platforms;
Capacity to write code and strength with a variety of software and programs including: WordPress, MailChimp, Adobe Creative Suite, Canva, Graduway; and capacity to quickly learn and master new programs and platforms.; willingness to learn and adapt to new trends and best practices with an ever-evolving social media mindset;
Strong awareness of the current digital media landscape, along with the capacity and willingness to seek out emerging trends and tools, in order to evaluate their potential impact on the School and the ways SCS communicates;
Willingness to become immersed in daily school life at SCS and proactively seek out story angles and content;
Ability to handle confidential material and situations with discretion and sensitivity;
Ability to manage competing priorities and multiple tasks while maintaining a strong attention to detail and accuracy;
Resourceful and flexible with strong organizational, problem-solving, and time management skills; and

Criminal record check is required as a condition of employment.

ABOUT OUR SCHOOL

As a leading independent girls’ school in Toronto, St. Clement’s School is recognized for its longstanding commitment to academic rigour and excellence in a small, nurturing environment. We’re a close-knit community that celebrates creativity, diversity, and innovation, where students from Grades 1 to 12 live, learn, and grow together under one roof. At SCS, every student is known and valued, and the same can be said of our staff.

DIVERSITY AND EQUAL OPPORTUNITY

St. Clement’s School is committed to diversity, equity and inclusion. We value each community member’s identity and wellbeing. Together, we learn and grow by embracing multiple perspectiv

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