Digital Marketing Manager

4 days ago

Old Toronto, Canada Digital At M Full time

Be the Paid Media Champion
o Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
o Tie paid acquisition efforts into an overall holistic omnichannel strategy
o Stay up to date with the digital advertising industry, best practices, and capabilities
o Make recommendations on new ideas and testing opportunities
o Identify trends, training, and coaching opportunities for the team to improve their digital buying skills
• Campaign Management
o Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social, and programmatic display) to drive unit sales
o Contribute to overall squad efforts to achieve forecasted sales and revenue goals
o Execute paid media strategy in the platform, track budgets and optimize for performance
o Manage ad copy creation and ad approvals across all channels
• Collaboration
o Partner with SEO specialists, customer journey managers, content specialists, and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
o Work with business line partners and squad team members to achieve business objectives
o Partner with the Analytics team to develop a dashboard and verify data

Candidate Requirements/Must Have Skills:
• 5+ years of experience in digital marketing with a solid understanding of performance marketing channels, technology, and analytics that is also current with an ever-changing digital landscape.
• Experience with digital marketing platforms such as:
o Facebook Ads Manager
o Google Analytics
o Search Ads 360
o DV360
o Google Ads Manager
o Google My Business
o Adobe Analytics
o Salesforce Marketing Cloud
o Confluence

Nice-To-Have Skills:
• Prior FI Experience
• French proficiency is an asset.

Soft Skills:
• Ability to manage, collaborate, and/or influence cross-functional groups, team members, and senior stakeholders, both based within Canada as well as outside of the market.
• Strong interpersonal/communication skills and high level of strategic thinking.
• Superior writing, research, presentation and project management skills.
• Strong Leadership Qualities
• Extroverted and Outgoing
• Excellent Communication and Interpersonal Skills
• Ability to adapt quickly
• Storytelling and presentation skills
• Quick learner
• Attention to detail

Best vs Average:
• The best candidate would be someone with prior FI experience and performing marketing in a large organization. Exception storyteller with a strategic bent of mind.
• Communication skills especially when presenting reports and strategic recommendations in front of stakeholders and leadership.

Degrees or certifications:
• BA in (Marketing, business, or related areas) or years of experience in the field

Candidate Review & Selection:
• 1 round interview with Hiring manager – 30 mins – Previous experience and situational questions as well as behavioral.
• 2nd round interview with HM and peer – 30 mins – previous experience and technical knowledge.

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