Digital Marketing Specialist

Thursday, May 16, 2024

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting allCanadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

Are you passionate about storytelling, innovation, and making an impact in the digital world? Join The Globe and Mail as a full-time Digital Marketing Specialist and play a vital role in shaping how audiences engage with our brand and content. As part of the consumer marketing and audience team, you'll be at the forefront of developing and executing digital marketing strategies across a variety of platforms to drive engagement with Globe content, tools, apps and podcasts. Your work will not only drive traffic to our platforms but also reinforce our commitment to quality journalism. We're looking for a creative and driven individual who thrives in a fast-paced, collaborative environment.

KEY RESPONSIBILITIES:

As a subject matter expert in digital marketing, you’ll work closely with Globe and Mail editorial teams, acquisition sales, and The Globe’s events teams to achieve audience growth and engagement objectives. The bulk of your time will be spent managing advertising campaigns on a range of digital marketing platforms including Facebook, Twitter, LinkedIn, Google and/or Reddit, TikTok, or YouTube, to drive reach and engagement with Globe content. Excellent knowledge of performance marketing is required along with a strong understanding of content marketing and analytics.

• Drive traffic to The Globe's website through management of an external marketing agency and related budgets and results, ensuring corporate brand standards and privacy requirements are upheld, and delivering weekly, monthly and quarterly reports
• Collaborate and ideate with editorial, audience, The Globe Content Studio, The Globe Events team, sales and marketing to support Globe brand campaigns, core product launches, and editorial features and initiatives
• Act as the in-house marketing expert on a variety of digital platforms (search, social, app stores and new platforms as they emerge), building relationships with advertising partners, staying abreast of new developments and best practices, and working with The Globe's legal and data management teams when engaging new partners or platforms
• Conduct ongoing social listening to identify content marketing opportunities and/or potential risks to The Globe's brand, alerting the relevant teams and/or collaborating on response plans
• Drive operational efficiency by managing administrative tasks such as results reporting, invoice and expense processing, etc as needed
• Ensure adherence to The Globe’s privacy and CASL policies and uphold The Globe's brand standards and style

QUALIFICATIONS:

• University degree with preference for candidates with a Marketing and/or Journalism degree;
• 3-5 years or more managing results-driven digital media campaigns and a plus if experience in managing integrated marketing
• Strong understanding of audience targeting and value proposition to position products and content for success
• Demonstrated experience in attracting and engaging target audiences through paid and owned media on a range of digital platforms such as LinkedIn, Reddit, Meta, Google, and Apple App Store
• Excellent communication and copywriting skills and the ability to collaborate effectively with cross-functional teams
• Strong proficiency in Adobe Illustrator, Photoshop, Canva and/or other digital content creation tools
  Proven proficiency in developing content marketing calendars and implementing efficient document management systems to streamline collaborative workflows

WHY CHOOSE THE GLOBE:

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

• Competitive compensation to ensure we hire, retain and reward team members
• Hybrid work environment that promotes work-life balance
• Generous vacation and flexible work arrangements
• Parental leave top-up
• Competitive health and dental benefits
• Annual wellness subsidy
• On-site chiropractor and registered massage therapist
• Employee and family assistance program
• Free digital subscription to globeandmail.com and 40% off other Globe products
• Education assistance for external training courses
  

SUPPORTING YOUR GROWTH:

• We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values.
• There are lateral and upward advancement opportunities for rewarding and developing careers.
• We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
• We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.