Product Marketing Manager

2 weeks ago


Ottawa, Canada Trend Micro Full time

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, world-leading global threat research and intelligence, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints

With 7,000 employees across 65 countries, and the world’s most advanced global threat research and intelligence, Trend Micro enables organizations to simplify and secure their connected world.

Location: Ottawa or Dallas preferred

Position Summary:
This role is a fit for you if:
- You are customer-empathetic. You speak to customers in their language, address their pressing concerns, and feel great when your work has made a difference.- You like to win, and have a history of creating high-impact enablement material to help sellers close more deals.- Collaborative by nature: You have an ability to create compelling training, content and positioning materials to support our sales teams, channel partners, and regional marketing teams.- A product champion — Loves to get out in front of real people to evangelize our message at industry and customer/channel events.- Software, Hardware and/or SaaS — Is experienced in marketing mid-market and enterprise software, hardware, network security and/or cloud solutions.- Possesses strong technical aptitude: Experience with enterprise security, cloud security or related technologies being ideal.- An eagle eye — you have serious attention-to-detail and a history of developing high quality assets for different audiences, even in time-sensitive circumstances.- A strong storyteller — You’re a creative thinker with excellent communication, writing, and interpersonal skills.- You have a minimum of 5+ years experience in Product Marketing or Product Management.- Willingness to travel approximately 25% of the time

**Responsibilities**:
- Understand the market, competitors, customer pain points and technical aspects of your products- Develop packaging and pricing- Maintain up-to-date sales and marketing collateral and assets including datasheets, demo content, and more.- Build and maintain sales, customer presentations- Develop go-to-market plans for new features and apps-
- Work with industry analyst relations team to understand analyst research, brief them on our solutions and respond to surveys and questionnaires- Create compelling messaging and content to position Trend Micro as a differentiated solution- Work with product and marketing ops teams to measure success of product-led growth programs

Required Qualifications:
- Undergrad degree or equivalent experience- 7+ years experience in Product Marketing- MBA a plus- Pragmatic marketing certification or other product marketing certification a plus- Cybersecurity experience a plus



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