Marketing Manager

2 weeks ago


Ottawa, Canada Proslide Technology Full time

The Marketing Manager’s responsibilities include:

- Quality content creation: Make our copy smarter and keep our positioning crisp. You’ll be the strategist, owner, and copywriter for all brand assets. Working with key stakeholders, make sure our copy says who we are, what we’re doing, and why a prospect should choose us.
- Campaign development: create successful campaigns; identifying opportunities to increase brand awareness, build trust, deliver value and capitalise on our successes, analyze/track/report on effectiveness.
- Case studies growth: conduct customer interviews and create concise, data-packed case studies that tell considering leads why we are the industry leader.
- Product launch process: Own the development and execution of all marketing related to new products.
- Lead a thought leadership program: determine the strategy; define and build
- Plan a yearly marketing calendar that aligns budgets with expenditures for publications, events, etc.
- An education in marketing and communications and/or the equivalent of combined experiences.
- 5 years of experience in a marketing or communications management role overseeing a marketing team.
- Excellent English written and verbal communication skills - exceptional at writing customer facing content.
- Comprehensive knowledge of branding.
- Practical experience with SEO, social media, Google AdWords, media relations, and analytics.
- Previous fiscal responsibility with experience in budget allocation.
- Relationship-building and presentation skills.
- Proactive self-starter, strategic and analytical thinker with exceptional execution, and problem-solving capabilities
- Experience in strategic marketing and tactic implementation

**Please Note**: Writing is an essential part of this role. Those invited for a formal interview will be asked to provide writing samples as part of the selection process.



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