Product Marketing Manager, Ecommerce

4 weeks ago

Ottawa, Canada Rewind Full time

Product Marketing Manager, eCommerce

We are looking for a Product Marketing Manager to join our eCommerce team and support Rewind’s upcoming plans to be the only service your business needs to protect its valuable data

**About Rewind**

Rewind is a service that protects the data that is driving your business, from a simple side hustle to a successful venture. Our focus is on backing up data that lives in the cloud - in apps like Shopify, BigCommerce, and QuickBooks Online. We invite you to read our startup story to learn where we came from and where we’re going. For a more technical view, check out our Behind the App feature on the BigCommerce Developers Blog.

We care about honesty, we believe in learning from our mistakes, and we support each other as we grow.

**About the Job**

In this role, you will be responsible for ensuring that the right customers are getting the right message, through the right channels. You’ll represent the customer’s voice in product strategy discussions and decisions. The ultimate goal is to drive growth and usage of the various products within Rewind’s portfolio of products.

We value drive, creativity, trust, and overall ambitious individuals that are looking to grow in their marketing careers with a rapidly growing company.

To be successful in this role, you should have a solid understanding of launching products and product features, developing positioning and building messaging, product strategy, building brand awareness, growth marketing, and have a track record of strong cross-functional coordination.

**As the Product Marketing Manager, you will**:

- Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company
- Define and develop positioning and messaging
- Partner with Product Management to develop product roadmaps, pricing strategies
- Develop marketing strategies to accelerate growth our products among target audiences
- Lead go-to-market strategies, including key messaging development and tactical channel plans, ensuring that all customer-facing teams are on-message and maximizing each channel
- Own growth of products across the customer lifecycle, from driving awareness and acquisition through retention and win-back
- Review competitive offerings and drive ongoing differentiation
- Offer creative problem solving and analytical reasoning
- Work closely with leadership to support cross-functional initiatives

**About You**

Your background also includes:

- Previous experience in small to medium-sized business marketing, preferably with experience in either SaaS apps/technologies, early-stage startups, or with exposure to small business audiences
- Working with product teams to define product strategy
- Strong quantitative analytical ability and excellent written and oral communication skills
- Comfort in a face-paced, entrepreneurial, start-up environment
- A genuine interest in and curiosity in helping small businesses succeed

**About our Hiring Process**

You can expect us to be curious about who you are, what experiences you have gained to date and what you are looking for in your next opportunity. We know that you are selecting us as an employer just as much as we are inviting you to join our team. We will provide a series of opportunities for us to connect and for you to meet various members of our team. Please ask us questions and let us know how we can support you throughout our hiring process.

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