Product Marketer

2 weeks ago


Ottawa, Canada Gadget Full time

Gadget is looking for a product marketer, tasked with developing new customer acquisition channels, telling Gadget’s product story, and helping developers understand the value of our product. As the first product marketer at Gadget, you’ll work with developer advocates to create the right content at each stage of the customer life cycle. You’ll equip the sales team with the right stories and talking points to contribute to evolving the product brand through launches.

You will:

- Collaborate on go-to-market initiatives with product and sales leaders across the organization.
- Help the founders develop and iterate on the positioning of the company.
- Ideate, measure, and develop new customer acquisition channels.
- Develop and implement campaigns designed to elevate the profile of Gadget with target audiences.
- Collaborate with the developer advocate team to produce, distribute, and measure the performance of their content marketing strategies.
- Develop a deep understanding of Gadget’s growth model, collaborating with various internal teams to ensure a company-wide strategy is in alignment.
- Oversee the development and execution of marketing plans to ensure the achievement of business targets.
- Establish and monitor marketing KPIs to ensure strategies and programs are executed effectively.
- Track success against shared goals, report on progress and learnings along the way, and constantly look for creative ways to improve.

We’re looking for someone who:

- Has 3+ years product marketing experience preferably in B2D (developers), otherwise B2B.
- Has a technical background or aptitude to learn a technical domain on the job.
- Has experience implementing an SEO/SEM strategy.
- Has developed successful new customer acquisition channels, from ideation to delivery.
- Is a natural storyteller and an excellent communicator who can easily explain complex technical concepts.
- Is analytical and has a track record of making data-informed marketing decisions.
- Is super adaptable to the changing requirements of a startup environment.

We're excited to meet you

**This role is located on-site in Ottawa, Ontario.



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