Product Manager

2 weeks ago

Ottawa, Canada Canadian Blood Services Full time

**Job category**: Communications, marketing and public affairs
**Job posting ID**: 4719

**Employment status**:Regular full-time
**Position's anticipated start date**: 2023-08-01

**Classification**:PTS/MGT/IT B
**Salary/Rate of pay**:$87,000-$105,000

**Application deadline**: 2023-07-12

**Together, we can make all the difference in the lives of others.**

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.

If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.
- We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play._

**About the role**
Canadian Blood Services is looking for a **Regular full-time** **Product Manager** to join our dynamic **Donor Strategy & Planning** team.

In this role, you will be responsible for developing Canadian Blood Service’s integrated multi-product marketing strategies and plans to support our national objectives and developing, implementing and evaluating national marketing campaigns and programs that are data-driven and target specific market segments in order to increase participation in Canada’s Lifeline. Further, you will be responsible for building, managing and developing a high performing team of marketing professionals.

**Key Responsibilities Include**:
**Planning**:

- Define, socialize and lead marketing strategies and plans that align with and support our corporate strategy and product-specific objectives.
- Manage the development, production, implementation, and evaluation of national marketing programs and campaigns to targeted market segments.
- Develop campaign guidelines and provide advice and guidance to field staff on the implementation and use of donor / registrant acquisition, retention and recognition programs.
- Collaborate and integrate with teams across the organization to deliver on the strategic plan.
- Ensure all activities are aligned with the organization’s overall brand strategy and are executed in a coordinated fashion with other marketing campaigns.
- Develop and manage annual budgets by developing annual financial plans and regularly forecasting throughout the fiscal year as well as understanding return on investment.

**Donor Lifecycle Management**:

- Leverage data and insights to drive targeted marketing strategies for all marketing campaigns, programs and activities.
- Build and execute targeted campaigns aligned with lifecycle requirements.
- Develop a contact strategy that optimizes the timing, frequency and sequencing of marketing and communication activity at key moments in the donor’s lifecycle to maximize return of investment.

***

**Product Brand and Creative Development**:

- Ensures all activities are aligned with the organization’s overall brand strategy and are executed in a coordinated fashion with other marketing campaigns.
- Manages projects and develops strong collaborative relationships with integrated teams, other external partners.

**Reporting**:

- Evaluate and report on performance and results on an on-going basis.
- Coordinate regular reviews of marketing programs / campaigns and establish a monitoring system to obtain feedback to determine where changes/revisions may be required. As necessary, prepare recommendations for revisions to programs based on these reviews and feedback.

**Continuous Improvement**:

- Seek ways to continuously improve performance as well as meet and surpass goals. Seeks ways to do things faster, better, and at lower cost, while creating a sense of urgency to get things done.
- Follow through on decisions made and holds others accountable when this behaviour is not exhibited.

**People Leadership**:

- Provide the resources, tools, autonomy and support necessary for employees to deliver the desired results to achieve objectives and priorities.
- Ensure that employees receive feedback on their performance on a regular basis and provided development opportunities.
- Ensure that resources are utilized appropriately through outcomes analysis and research.

**Qualifications**:
**Education, Training and Experience**:

- A university degree in Business Administration or related field.
- Five to seven years of experience in marketing, market segmentation, business, or an equivalent combination of education and experience.
- Experience in integrated marketing across the full donor / customer lifecycle (e.g., awareness, consideration, acquisition, retention).
- Experience developing marketing and product plans.
- Ex

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