Digital Marketing Specialist

2 months ago


Mississauga, Canada BoomerangFX Full time

**Job Summary**:
**Key Responsibilities**:

- **Graphic Design**: Create visually compelling graphics for digital marketing campaigns using Canva, Adobe Creative Suite, and other tools.
- **Paid Ads Management**: Develop, manage, and post paid ad campaigns on Meta (Facebook, Instagram)and Google, ensuring optimized performance and audience targeting.
- **AI Tools for Creative Suite**: Leverage AI tools for creative content generation, enhancing design and video creation workflows.
- **Videography**: Produce and edit high-quality videos for eblast campaigns using Premiere Pro. AI-powered videography tools are a plus.
- **Social Media Management**: Manage and create content for BoomerangFX’s social media platforms, ensuring consistent brand voice and engaging content. Schedule and post content across platforms to drive brand awareness and customer engagement.
- **Content Creation**: Collaborate with the marketing team to generate creative ideas for eblast videos, social media content, and other digital assets.
- **Performance Analytics**: Track, analyze, and report on the performance of digital marketing campaigns, using data to optimize future campaigns.
- **Stay Updated**: Keep up with the latest digital marketing trends, AI advancements, and videography techniques to continuously innovate BoomerangFX’s digital content.

**Requirements**:

- Minimum of 3 years of experience in digital marketing.
- Proficiency in graphic design tools (Canva, Adobe Creative Suite).
- Strong knowledge of paid ad platforms, Google Ads, specifically Meta (Facebook, Instagram), and experience with campaign creation and management.
- Experience with AI tools for creative content generation.
- Proficiency in video production and editing using Premiere Pro, with knowledge of AI-powered videography tools being a plus.
- Strong understanding of social media management, including content creation, scheduling, and platform-specific best practices.
- Excellent communication skills and the ability to work in a fast-paced, collaborative environment.
- Highly organized, with the ability to manage multiple projects and deadlines.

**What We Offer**:

- Competitive salary and benefits package.
- An opportunity to work in a fast-growing, innovative company.
- A dynamic, collaborative team environment where creativity and new ideas are encouraged.
- Career growth and development opportunities.
- Direct reporting to the Digital Marketing Manager for ongoing support and guidance.

**How to Apply**:
If you’re a creative and experienced digital marketing specialist ready to make an impact at BoomerangFX, we’d love to hear from you Please submit your resume and portfolio to the job.

Pay: $60,000.00-$65,000.00 per year

**Benefits**:

- Extended health care
- On-site parking
- Paid time off

Schedule:

- Monday to Friday

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Digital marketing: 5 years (preferred)
- Meta ads/google ads: 3 years (preferred)
- Graphic design: 3 years (preferred)

Work Location: In person



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