Digital Marketing Specialist with Analytics Focus

7 months ago

Mississauga, Canada triOS College Full time

**Job Title**: Digital Marketing Specialist with Analytics Focus

**Company**: triOS College

**Location**: This position is primarily located at the Campus Support Center in Mississauga with a hybrid work model

**Hours**:Monday-Friday 8:00am - 5:00pm

**Start Date**: Immediate

**About Us**:
triOS College is Canadian owned Registered Private Career College in Ontario. We strive to be the very best at what we do, both in the eyes of our students and coworkers. It is the dedication of our employees that has resulted in being recognized as one of Canada’s Best Managed Companies for 13 consecutive years. Our college was founded on familial values, and these have been retained for the last 31 years.

At triOS, we're not just looking for employees; we're seeking passionate individuals who want to join our mission to work collaboratively towards our common goal of preparing job-ready graduates. We're a dynamic, innovative, and fast-growing organization that thrives on pushing the boundaries of what's possible. If you're ready to be part of something big and exciting, this is the place for you

**The Opportunity**:
***
As part of the marketing team the Digital Marketing Specialist is primarily responsible for the digital marketing and growth of any number of brands within the organization.

Additionally, the role with be responsible for analytics and reporting for the team. Proficiency in Google Ads, Advertising on Google Display Network, Facebook and Instagram, LinkedIn Google Analytics, social media, web development, reporting, SQL, and Microsoft Excel is a must.

**What you’ll be doing**:

- Provide input and recommendations on business processes from the data analysis.
- Plan, develop and execute a wide variety of digital marketing tactics and campaigns, including online advertising, website strategy and design, social media, and Google Ads across all digital platforms.
- Lead ongoing management of internal digital marketing lead generation campaigns.
- Manage Google Ads Campaign and vendors.
- Manage relationships with 3rd Party Digital lead generation vendors.
- Develop digital display campaigns including Google Display Network, Facebook, Instagram, LinkedIn, Digital Audio, and YouTube.
- Test various creative, messaging, and tactics to optimize results CTR, Conversions, CPL.
- Enhance and optimize page conversions across various programs and different websites.
- Manage online campaign budgets, monthly estimations and schedules.
- Manage analysis, site analytics, metrics and campaign reporting.
- Summarize analysis and communicate findings effectively to marketing team.
- Compile and analyze data and metrics and present formal recommendations.
- Manage month-end lead reconciliation reporting to vendors.
- Post analysis of all tactics to determine effectiveness and opportunities to enhance outcomes.
- Develop reports to analyze complex data sets using SQL queries and MS Excel to support business requirements of internal departments.
- The duties and responsibilities listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the role expectations if the work is similar, related, or a logical assignment to the position.

**What you bring to the position**:

- Bachelor’s Degree or diploma in Marketing, Digital Marketing, or related field.
- Three (3) years of experience in digital marketing and analytics.
- Minimum of three (3) years of paid search/SEM marketing.
- Experience delivering digital campaigns.
- Strong knowledge of Google Analytics
- Experience with Google Ads, LinkedIn Ads and Facebook Advertising (certifications strongly preferred).
- Experience using statistical analysis software and database communicators (SPSS, SQL etc.)
- Experience in performing A/B testing of creative, copy, landing pages etc.
- Keyword research and experience estimating campaign size and budget.
- Knowledge of SEO and SEO research tools such as SEMrush, Ahrefs, Google Search Console, Screaming Frog and Goggle Trends
- Advanced SQL reporting and VBA skills.
- Very strong in Microsoft Excel and excellent analytical skills.
- Solid understanding of web metrics, digital analytics with the ability to generate, analyze and interpret data.

**Why You Should Join Us**:
**Exciting Challenges**: You'll be at the forefront of digital marketing innovation, tackling exciting challenges that will keep you engaged and motivated.

**Growth Opportunities**: We believe in investing in our talent. You'll have access to continuous learning and development opportunities to advance your career.

**Collaborative Team**: You'll be working alongside a group of passionate, like-minded professionals who are as excited about their work as you are.

**Rewards and Benefits**: Competitive salary, generous benefits package, group RRSP match and more

**How to Apply**:

- We are committed to building an intentionally inclusive environm

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