Marketing and Recruitment Specialist, Environment

3 weeks ago

Waterloo, Canada University of Waterloo Full time

Overview:
**Term: 2 years.**

Embedded within, functionally reports to, and receives strategic direction and enrolment management goals from the Faculty of Environment (Environment), and reports directly to and receives support, expertise, and resources from the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar’s Office (RO); responsible for establishing and managing the process and framework by which Environment meets its overall enrolment management goals, including developing an integrated marketing, recruitment, and communications plan and conducting research and analysis to inform specific strategies, key messaging, and positioning. Plays a key role in engaging and educating Environment faculty, staff, students, and alumni with respect to enrolment management, thus having a significant impact on the successful achievement of institutional enrolment management, retention, and revenue goals.

**Responsibilities**:

- Based on Environment enrolment management goals, conducts research and analysis, and creates an effective research-based overall undergraduate marketing, recruitment, and communications plan aligned with Environment goals, including but not limited to specific strategic objectives; key messages; resource allocation; positioning; and the operationalization of print, web, new media, relationship-building, and event strategies
- Develops strategies that include customized messaging targeted for the stages of the enrolment management funnel as well as virtual and on-campus techniques that enable prospective students to visualize their UWaterloo experience
- Responsible for developing effective solutions to problems that impact recruitment, for capitalizing on opportunities that help realize Environment enrolment management goals, and for determining initiatives that support a student-centred approach, focusing on high-touch customer service and conversations
- Leverages technology to achieve the objectives of the Environment marketing, recruitment, and communications plan, including but not limited to the incorporation of new media strategies (e.g., social networking) to engage prospects in conversations
- Manages positive and effective relationships with prospective students/applicants, parents, discipline-specific teachers, UWaterloo alumni, and employers
- Meets with appropriate Environment groups, committees, and individuals to share research, information, and perspectives related to student-centred enrolment management and to make recommendations related to academic programming
- Builds relationships with Environment stakeholders (faculty, staff, and current students) to inform the development of marketing and recruitment strategies with the goal of meeting Environment enrolment targets
- Represents Environment on university-wide and faculty-wide committees and advisory groups related to recruitment, admissions, events, and relationship-building initiatives, including but not limited to
- Attending Environment Undergraduate Studies Committee (USGC) meetings as a non-voting member
- Reporting regularly on matters pertaining to recruitment and enrolment, and providing key target population information and data
- Advising on matters pertaining to admissions policy as they affect recruitment
- Provides ongoing evaluation of prospective markets and recommended marketing strategies to inform proposals for new or emerging Environment programs
- Contributes Environment expertise to inform institutional marketing strategies, providing an Environment perspective at M&UR meetings, including but not limited to Roundtable meetings, and leverages university-wide enrolment management strategies in the creation of the Environment marketing, recruitment, and communications plan
- Participates in undergraduate recruitment events, such as but not limited to the Ontario Universities’ Fair and on-campus open houses to recruit and confirm students, and develops strategies for collecting qualitative research data at such events
- Responsible for occasional travel, including but not limited to participation in the Ontario Universities’ Fair and off-campus meetings with Environment alumni

Responsible for developing a research-based integrated undergraduate communications plan aligned with the Environment enrolment management goals, including print, web, and new media strategies
- With appropriate involvement and collaboration with other M&UR team members, develops and implements a student-centred Environment content strategy that integrates the Environment marketing, recruitment, and communications plan with the M&UR university-wide undergraduate recruitment marketing plan
- Manages all communications strategies from inception to successful completion, including but not limited to creating specific communications strategies for undergraduate recruitment, determining the mix and timing of communication strategies as well as the content and key messages to be included at all stages of the enro

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