Digital Marketing Specialist

3 weeks ago


Waterloo, Canada Nova Ventures Group Corp. Full time

**Company: Nova Ventures Group Corp. (“Nova” or “Company”)**
**Job Title: Digital Marketing Specialist**
**Reports to: VP of Marketing**

**Position Summary**

**Main Responsibilities**
- Manage outbound and inbound marketing activities utilizing your expertise in content development and optimization, advertising, events planning, and product launches.
- Lead bi-weekly marketing meetings to discover potential opportunities and execute marketing initiatives.
- Actively collaborate with internal teams to develop each brand’s reputation online, improving conversion rates and generating leads.
- Partner with Nova’s subsidiary marketing teams to coordinate brand and marketing efforts and lead the coordination and execution of a social media strategy.
- Update content, pages, and images on the subsidiary websites as requested by the marketing teams ensuring SEO best practices are in place.
- Partner with the Company’s in-house Web Developers on all website development initiatives from concept to design and launch.
- Lead, define, and oversee the implementation of SEO/SEM strategies by using research and analysis tools to improve keyword rankings on search engines.
- Working with each subsidiary, track and analyze the performance of all digital campaigns by using analytics tools such as Google Analytics 4 and look at various data sources to ensure ongoing optimization.
- Track and report on website and social media performance monthly, making recommendations for improvement.

**Technical Skills**
- Experience in deploying and managing digital marketing projects of all sizes.
- Excellent knowledge and technical competence in WordPress
- based websites.
- Ability to create high-quality designs for marketing collateral and websites using Adobe Creative Suites products such as Illustrator, Photoshop, InDesign, XD, and Premiere.
- Excellent computer skills and high proficiency with MS Office.
- Experience creating and editing video content for websites, YouTube, and LinkedIn.
- Portfolio of experience with social media - blogging, Facebook, LinkedIn, YouTube.
- Understanding UX design principles to provide meaningful and relevant experiences to users.
- Experience with launching paid advertising campaigns using platforms such as Google AdWords and LinkedIn.
- Strong knowledge of web analytics using Google Analytics 4 and Google Search Console.
- Ability to author, present, and interpret routine reports and correspondence.
- Knowledge of CRM and marketing automation software.

**Experience**
- Minimum of 5 years of demonstrated experience as a Digital Marketing Specialist or similar role.
- A degree in marketing or communications is preferred. Equivalent experience will be considered.
- Familiarity with marketing in technical or scientific industries is a plus.

**Aptitudes**
- Comfortable interacting and partnering with both technical and non-technical personnel.
- Must be someone who not only leads but also serves and gets into the details.
- Must have excellent analytical, organizational, project management, and time management skills.
- Comfortable providing and taking constructive input from multiple sources.
- Must be able to multitask as well as be superiorly organized, detailed oriented, and deadline driven.
- You are a go-getter. Your DNA includes commercial awareness, a growth mindset and unlimited creativity.
- Communication expert - internal and external contacts, methods, tact, and cultural sensitivity - the ability to dig in and translate technical content into compelling messaging.
- Enjoy continuous learning and staying current on marketing trends and news.

**Company Background**

**Salary**: $65,000.00-$75,000.00 per year

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- RRSP match
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay

Application question(s):

- How many years of SEO/SEM strategy experience do you have?
- How many years of working with WordPress-based websites (front-end to back-end knowledge) do you have?

**Experience**:

- Digital Marketing: 5 years (required)

Work Location: In person

Application deadline: 2024-04-12



  • Waterloo, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Marketing Specialist

    1 month ago


    Waterloo, Canada University of Waterloo Full time

    Overview: The Marketing Specialist is responsible for the research, development, coordination and promotion of marketing efforts for a defined area within the Waterloo Undergraduate Student Association (WUSA). The incumbent is responsible for developing, implementing and monitoring strategic marketing initiatives designed to maximize awareness of their...

  • Marketing Specialist

    1 month ago


    Waterloo, Canada University of Waterloo Full time

    Overview: The Marketing Specialist is responsible for the research, development, coordination and promotion of marketing efforts for a defined area within the Waterloo Undergraduate Student Association (WUSA). The incumbent is responsible for developing, implementing and monitoring strategic marketing initiatives designed to maximize awareness of their...

  • Marketing Specialist

    1 month ago


    Waterloo, Canada IMS Full time

    **Company Overview** IMS (Insurance and Mobility Solutions) is a leader in connected car and telematics services. We provide services and analytics to insurers, governments, and enterprises. We are proud to be the developer of the industry-acclaimed; cloud-based “Drive-Sync” connected car platform. From insurers and governments to dealerships and...


  • Waterloo, Canada BDO Full time

    Putting people first, every day   BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a with a high priority on your personal and...


  • Waterloo, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...


  • Waterloo, Canada Teledyne DALSA Digital Imaging (Waterloo) Full time

    **Company Overview**: - Our Company is built on employee mutual commitment and respect, enthusiasm and progress.Teledyne Digital Imaging is a subsidiary of Teledyne Technologies Inc., a U.S. publicly listed enterprise, and specializes in the manufacture, design, research and development of high performance CMOS and CCD image sensors and modular expandable...

  • Marketing Manager

    31 minutes ago


    Waterloo, ON, Canada Xeim - Excellence in marketing Full time

    Part of Centaur Media PLC, Xeim exists to accelerate performance for marketers. The Xeim portfolio brings together some of the world’s leading marketing brands to deliver best practice business information, thought leadership and specialist consultancy. Xeim includes the brands Marketing Week, Festival of Marketing, Econsultancy, Oystercatchers, Creative...


  • Waterloo, Canada Perimeter Institute for Theoretical Physics Full time

    Perimeter Institute for Theoretical Physics is searching for a **Digital Marketing Manager** whose knowledge of the digital media landscape will help the Institute share the power and importance of fundamental science. Perimeter is the world’s first custom-built centre for theoretical physics research, training, and outreach. Perimeter fulfils its founding...


  • Waterloo, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...


  • Waterloo, Canada MEDA Full time

    **Position Summary** Reporting to the Director, Corporate and Creative Communications, the Communications Specialist will support MEDA’s external communication strategy by writing and co-creating content for digital channels, positioning MEDA as a leader in economic development in the areas of agri-food market systems and impact investment in countries in...


  • Waterloo, Canada Hatashita International Full time

    **About Us**: Hatashita International is a dynamic and fast-growing martial arts company that is dedicated to servicing Canadians for over 70 years. We pride ourselves on our commitment to innovation, customer satisfaction, and creating a seamless online shopping experience for our wholesale and retail customers. As part of our expansion, we are seeking a...


  • Waterloo, Canada University of Waterloo Full time

    Overview: **Term: 2 years.** The Specialist, Communications is a thought-leader and highly capable creator of traditional and digitalcommunications, responsible for multichannel campaigns and initiatives to recruit prospective undergraduatestudents to the University of Waterloo. Accountable for planning, creating, delivering and evaluating all aspects of...


  • Waterloo, Canada NAVBLUE Full time

    Job Summary: NAVBLUE is currently seeking a Product Marketing Specialist focused on NAVBLUE’s Plan & Control and Analyze & Optimize value streams to drive the Marketing activities for the Americas region providing market and competitor intelligence, and developing analyses to successfully support NAVBLUE’s business targets. Accountabilities: ...

  • Marketing Strategist

    1 month ago


    Waterloo, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...


  • Waterloo, Canada Equitable Life of Canada Full time

    Lead Technology Specialist, Digital Developer Waterloo, ON, Canada Req #1960 Thursday, February 22, 2024 At Equitable, we realize that your work life is not just about performing a job; it's about being part of a workplace that helps you grow and reach your full potential. Within our friendly and collaborative work environment, we recognize that the...


  • Waterloo, Canada Ateeca Full time

    **Job title: Field Marketing Specialist** **Location: Hybrid/ Waterloo, ON (3 days/week = Tues, Wed, Thurs)** **Duration: 12 Months** **Special skills/notes if any**: - Previous Event Logistical Experience is a must - Microsoft Office proficiency - Word, Excel, Power Point, Outlook - Eloqua or other MarTech experience an asset - HTML knowledge an asset -...

  • Head of Marketing

    4 days ago


    Waterloo, Canada GHD Full time

    Organizations don't innovate, people do. As part of our digital transformation business, you’ll help clients unlock innovation, embrace the future and change communities for good. And we’ll help you stimulate new thinking, accelerate your career and connect you to projects that really matter. Join our team of over 600 data scientists, design thinkers,...


  • Waterloo, Canada NLB Corp Full time

    **Job title - Field Marketing Specialist** **Duration - 12+ months** **Location of work - Waterloo, ON - Hybrid (3 days/week - Tues, Wed, Thurs)** - Manage online registrations and reporting cadence and assist with creation of registration paths, amending registrations and creating reports. - Uploading of virtual event assets to Eloqua, including session...


  • Waterloo, Canada Equitable Life of Canada Full time

    Intermediate Technology Specialist, Digital Developer Waterloo, ON, Canada Req #2279 Wednesday, May 22, 2024 At Equitable, we realize that your work life is not just about performing a job; it's about being part of a workplace that helps you grow and reach your full potential. Within our friendly and collaborative work environment, we recognize that...