Marketing Specialist

3 weeks ago


Waterloo, Canada IMS Full time

**Company Overview**

IMS (Insurance and Mobility Solutions) is a leader in connected car and telematics services. We provide services and analytics to insurers, governments, and enterprises. We are proud to be the developer of the industry-acclaimed; cloud-based “Drive-Sync” connected car platform. From insurers and governments to dealerships and everyday drivers, we’re proud to produce technology that makes driving - Safer. Smarter. Greener.

**Description**

Working as part of the IMS Marketing department, the newly created role of Marketing Specialist is a key member of the team helping project manage and execute marketing activities for customer marketing initiatives, digital marketing, and traditional marketing communication plans.
- This position is a vital component of the business, and is responsible for:_
- Execution of key B2C customer marketing activities to assist customer-facing program launches and in-market program support as part of our IMS Labs services offering
- Assist with digital marketing and demand marketing execution, including ad narrative and targeted list development as well as content marketing, including SEO/blog article generation
- Core contact for project management, execution, and tracking of core marketing events,
- Strong relationship building and communications with the broader Marketing team, Sales, Customer Marketing, HR, and external partners (e.g., specialist agency partners and consultants)
- Core contact for Marketing Enablement requests working closely with Sales Enablement Specialists
- Core contact for marketing support assistance in partnership with the IMS Human Resources team
- Responsible for managing Marketing Service Requests as well as overseeing the IMS Brand Hub, including communications and site management along with recommending opportunities for team execution improvement
- At times, be required to assist with general marketing activities on an ad hoc basis, at the request of the Senior Director of Marketing
- Responsible for managing projects in accordance with prescribed allocations

**Requirements**:

- We know you will have a wide skill set, but to thrive in this role we think you will need:_
- 2-3 years of B2C marketing experience
- Excellent written and verbal communication skills, with the ability to formulate content and copy as needed
- Experience managing the articulation of relatively complex technology propositions, resulting in clear, simple communications
- Demonstrated an ability to execute marketing activity/projects to budget and deadline
- Ability to multi-task across multiple customer deliverables with tight timelines.
- Can demonstrate high initiative and work autonomously
- Strong relationship-building skills
- Bonus Skills:_
- Preference for experience within an insurance or technology organization
- Experience working with Marketing Automation and advanced Campaign/Ad Reporting Tools preferred

**Why should you join us?**
- Brand new collaborative, open-concept office We’re located in the David Johnson Research + Technology Park in the tech hub of Waterloo
- Flexible remote and hybrid working options
- Optional In-Office collaborative days with snacks, lunches, and coffee (and tea) galore
- We’re an innovative technology leader with plans for growth in the global telematics industry. These are some exciting times
- We want to see you grow and do great things We’re committed to your personal and professional development
- Company-paid group health (and dental) benefits program, with no waiting period - they start from day one
- RRSP matching program
- Flexible holiday scheme (unlimited vacation) to really make the most of your time and wellbeing
- 'Work From Anywhere' Policy - work almost anywhere in the world for 30 days per year
- Funded training opportunities and a dedicated online learning platform
- Management coaching programs
- Employee Assistance Program and an enhanced maternity/paternity package
- Kudos Hub - a peer-to-peer recognition system, where you can recognize others using points. These points can be collected and redeemed against a huge catalog of rewards



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