Brand Marketing Operations Manager, North America

7 months ago

Vancouver, Canada Lululemon Full time

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this role
As part of the North America Operations team, this role will be responsible for bringing to life the end-to-end North America Brand Marketing Go-To-Market map and process. You are a key point of contact for cross functional partners from across various functions in the business including Product, Merch, Global and other regional partners. You are a strategic operator, who thrives in a fast-paced environment and are able to meet time-sensitive deadlines. Supporting North America Marketing and Operations across the business, your scope includes driving process and clarity, and sharing out information in a clear and concise way to get our initiatives to market on time.

a day in the life
- Establish a GTM process to build off of product and global GTM to deliver to NA brand marketing and channel needs, supporting NA business growth
- Facilitate and Lead quarterly Brand Marketing Reviews across product and channels to pre plan for upcoming seasons across programs and campaigns
- Reporting on seasonal status of GTM gates
- Own and develop ongoing partnerships with the Product GTM team to share process, tools and collaborative ways of working
- Work with the Global GTM team to gather quarterly/annual roadmap requirements, gain internal alignment, and ensure seamless execution through all milestones and approval gates against the multi-year calendar (pre-creative brief, hand off to Project Management)
- Anticipate and escalate potential GTM flags and risk, while balancing business objectives with operational constraints to resolve any issues
- Lead the development of critical go to market strategies and plans, big and small, from beginning to end
- Leverage understanding of current state people, process and technology capabilities, knowledge of industry best practices and critical problems solving skills to identify business needs and define new and improved ways of working across the NA Marketing function

must haves
- Acknowledge the presence of choice in every moment and take personal responsibility for your life.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Communicate with honesty and kindness and create the space for others to do the same.
- Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Foster connection by putting people first and building trusting relationships.
- Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Additional Notes
Authorization to work in Canada is required for this role.

Compensation and Benefits Package

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

- Extended health and dental benefits, and mental health plans
- Paid time off
- Savings and retirement plan matching
- Generous employee discount
- Fitness & yoga classes
- Parenthood top-up
- Extensive catalog of development course offerings
- People networks, mentorship programs, and leadership series (to name a few)

**Note**: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

This role is classified as Hybrid under our SSC Workplace Policy:
Hybrid

In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.

LI-Hybrid
LI-BR1

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