Brand and Marketing Strategist
3 days ago
About This Role
">The Senior Brand Manager role plays a pivotal part in driving growth for the North American business and building equity in our largest market. As a key contributor to the North America Brand Marketing team, you will lead integrated marketing efforts across channels to deliver guest communication for the North America business. Your expertise will shape brand marketing projects across NA product campaigns and agile product moments, developing and executing initiatives that drive regional business and brand objectives.
Key Responsibilities
">- Develop and execute large-scale, complex marketing initiatives, incorporating sound business strategies and cross-functional plans.
- Collaborate with Regional Merchandising/Product teams to create and drive product marketing calendars and briefs, ensuring alignment with campaign goals, target audience, and cross-functional needs.
- Inform global brand strategies with regional insights, developing localized marketing plans and messaging architecture that guide the consumer journey for deploying global initiatives in North America.
- Partner with cross-functional teams (e.g., Merchandising, Retail Marketing, Ecommerce, Digital, Social, PR, Community, Sports Marketing) to execute best-in-class campaigns and enhance the consumer experience across various touchpoints.
- Drive talent and activation strategies in collaboration with sports marketing, casting, and PR teams.
- Develop UPOV for products or activities, including messaging architecture and storytelling channels.
- Support creative development with internal and external agencies, providing strategic guidance rooted in clear business & brand needs.
- Manage Project Roadmap/Timeline, Budget Tracking, and Deliverables Lists with the support of a Brand Specialist, while setting and driving KPIs, measuring, and reporting results and learnings.
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