Specialist, Digital Content

2 weeks ago

Ottawa, Canada CMHC Full time

**Job Requisition ID**: 10195

**Position Status**: Permanent Full Time

**Position Type**:Hybrid

**Office Location**:Ottawa (ON); Calgary (AB); Halifax (NS); Montreal (QC); Toronto (ON); Vancouver (BC)

**Travel Requirement**: Limited

**Language Designation**: English Essential

**Language Skill Levels (Read/Write/Speak)**: ZZZ

**Salary**: Our salaries generally range from $ 83038.35 to $ 103797.93 and are based on qualifications and experience.

About CMHC

At CMHC, the work you do and the work we do together matters. We come to work every day with a common purpose: to realize a future where everyone in Canada has a home that they can afford and meets their needs.

Our people are second to none. We lean in with courage, band together as a community and try new things to make a lasting impact on housing from coast to coast to coast.

Join us and be part of a team that's committed to making a real difference and be part of something meaningful.

What’s in it for you

We’ve got the purpose, the people and the perks you need for a fulfilling career. Here’s what you get when you’re a permanent employee:

- 5 weeks of vacation.
- Annual individual performance bonus.
- Defined benefit pension plan.
- Comprehensive group insurance plan to support your well-being from day one.
- Support in your personal and professional growth with training, mentorship and more - because when you thrive, we thrive.
- An inclusive workplace culture and environment with Employee Resource Groups and more.
- A hybrid work model that lets you balance working from home and nurturing in-person connections by coming into your region’s office at a minimum of 4 times a month.

About the role

Join the Digital Platforms. In this role, you will lead the development and execution of content strategy for CMCH’s digital platforms. You will also ensure that content adheres to industry best practices and resonates with the target audience.

**What you’ll do**:

- Lead digital content production and optimization in line with strategic objectives.
- Co-develop and execute a unified content strategy for CMHC's digital platforms.
- Monitor competitors and industry trends to identify opportunities for differentiation and enhance content strategy and execution.
- Optimize content for search engines using keyword research, meta tag optimization, and on-page SEO techniques.
- Conduct regular content audits to assess effectiveness, relevance, and alignment with SEO best practices, as well as brand guidelines.
- Collaborate cross-functionally with stakeholders to pinpoint content opportunities and address gaps, ensuring alignment with business objectives and meeting the needs of target audiences.
- Analyze content performance metrics and provide data-driven optimization recommendations.
- Maintain editorial calendars for consistent content production and in alignment with marketing campaigns.

**What you should have**:

- An undergraduate degree in communications, marketing, business administration (or related discipline) or college diploma in digital marketing, and a minimum of five years of prior relevant experience in developing content strategies.
- A knowledge of digital content development and performance, as well as SEO, UX and analytics best practices.
- Excellent written and oral communication, including the ability to persuade others and to communicate with tact and diplomacy.
- A strong understanding of how digital channels function, with an emphasis on websites.
- A strong attention to detail when creating and reviewing content.
- A basic understanding of HTML, excel and Adobe Creative Cloud.
- Teamwork, project management and relationship-building skill.
- Bilingualism in both official languages (English and French).

**Posting closing date**: Note, the competition will remain active until filled

Our commitment to diversity, equity, and inclusion

CMHC is an inclusive workplace where diversity of thought - and of people - are recognized, valued, and considered essential to achieving our mission.

**Learn more about our commitment to diversity and inclusion**

What happens after you apply

If you applied before and you were not successful don’t worry - we're always posting new positions, so don’t hesitate to give it another shot. We’re excited to see what you bring to the table this time around

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