Digital Marketing Specialist, International

3 weeks ago

Ottawa, Canada Health Standards Organization Full time

**Digital Marketing Specialist, International Accreditation**

**Terms**: Full-time permanent

**Salary**: Commensurate with experience

**Location**:Ottawa (Hybrid Work Model) | Montreal (Hybrid Work Model) | Toronto (Hybrid Work Model) | Possibility of Remote

**ABOUT THE ROLE**:
***

The Digital Marketing Specialist works primarily with the International Accreditation (IA) Business Unit to develop and execute digital marketing campaigns aligned with HSO's strategic plan and global audience needs - with the ultimate goal of driving business through lead generation. The Digital Marketing Specialist will report to the Director, International Growth and plays an integral role in executing campaign activities based on market needs and corporate alignment. The role includes the development of innovative digital and marketing content aligned to product releases, activities, client achievements and more - leveraging corporate branding, supporting international events and reporting on impactful results using metrics.

This Specialist will also support the Enterprise Communications team as the lead coordinator of enterprise social media channels 25% of the time. If you're right for this role, having a full plate doesn't intimidate, but rather motivates you. You are a team-player, organizer and have a growth mindset. You will foster innovation, customer intimacy and an understanding of digital storytelling across key HSO and Accreditation Canada (AC) teams.

**Main Responsibilities**:

- Research, develop and execute digital and marketing strategies and content to promote HSO/AC with a focus on international programs, services and activities with the ultimate goal to drive lead generation and sales.
- Ongoing monitoring, analysis and evaluation of results of activities to recommend improvements and measure campaign effectiveness and Return on Investment (ROI).
- Accelerate digital marketing expertise as part of product marketing initiatives by sharing digital best practices, processes and internal digital capabilities.
- Lead campaign development and propose innovative ideas to achieve desired results.
- Coordinate preparation of IA leadership for events and conferences, including preparation of power point presentations, communication with event organizers, etc.
- Lead scheduling, posting, monitoring and reporting of Enterprise social media channels.
- Handle advertising on social media for Communications campaigns.
- Support complimentary content such as case studies, newsletter stories, client profiles and other materials to ensure alignment of key messaging across all campaign initiatives.
- Engage in special projects under the leadership of the Executive Director and/or Directors in IA.

**Must Have Qualifications**:

- Bachelor or Master's degree in a related field, such as Marketing, Communications, Journalism, Business Administration.
- Minimum of 5 years of progressive experience in digital marketing, communications, marketing automation or a related field.
- Advanced knowledge of marketing principles and practices.
- Demonstrated experience developing a targeted digital marketing program based on customer insights and market intelligence.
- Experience in media plan development with a focus on digital media including social media.
- Advanced technical skills related to digital marketing; creative and technical expertise evidenced through content development.
- Demonstrated ability to lead campaign and marketing initiatives including research, reporting and analysis.
- Excellent oral and written communications skills with ability to create effective messages to support the buyers' journey based on diverse ?inputs? of information and data.
- Proven ability to synthesize data into actionable insights and captivating stories.
- Customer focused with advanced digital literacy and experience with developing digital journeys.
- Solid interpersonal, analytical, and problem-solving skills.
- Excellent project management skills including the ability to plan and collaborate with other team members.

**Desired Qualifications**:

- Bilingualism (French and English) is strongly preferred.
- Are agile, adaptable and accustomed to a high pace environment.
- Knowledge of HSO's five-year strategy, products, programs and services is an asset.

**WHAT YOU CAN EXPECT**:
***

**In Your First 30-90 Days**:

- Complete our orientation program with other new hires to learn about HSO, our values of trust, inclusion, collaboration, innovation and learning, and our mission of quality improvement in healthcare and social services.
- Set your performance and learning objectives for the year in collaboration with your people manager.
- Meet regularly with your people manager to discuss your learning progression and alignment for your accountabilities.
- Take on assigned initiatives or projects for your role.

**What We Can Offer To You**:

- Hybrid work model.
- Competitive compensation and benefits, including a defined benefit pension

  • Digital Fundraising and Marketing Specialist

    19 hours ago

    Ottawa, Canada Queensway Carleton Hospital Full time

    **General Posting Information** **POSITION**: - Digital Fundraising and Marketing Specialist**DEPARTMENT**: - Foundation**CONDITIONS**: - Full-time**HOURS**: - Approximately 75.0 Bi-weekly Hours**SHIFTS**: - Days - **WAGE RANGE**: - Scale Minimum Maximum NONU $60,000/yr $70,000/yr**ABOUT QCH FOUNDATION** Queensway Carleton Hospital Foundation is the...

  • Digital Marketing Specialist Student

    3 days ago

    Ottawa, Canada NOKIA Full time

    **Digital Marketing Specialist Student** **Come create the technology that helps the world act together** We are a B2B technology innovation leader pioneering the future where networks meet cloud. At Nokia you will have a positive impact on people's lives and help build the capabilities needed for a more productive, sustainable, and accessible world. Be...

  • Digital Campaign Specialist

    4 weeks ago

    Ottawa, Canada Canadian Cancer Society Full time

    **JOB OVERVIEW** The Canadian Cancer Society (CCS) is seeking a **Direct Marketing Specialist** to support internal clients in fundraising, brand, advocacy, and education campaigns. We are looking for someone who takes deep personal accountability for their work, has a passion for excellence, and understands the importance of delivering value and building...

  • Digital Media Specialist

    4 weeks ago

    Ottawa, Canada Business Sherpa Group Full time

    Society of Obstetricians and Gynaecologists of Canada (SOGC)- Published- July 7, 2023- Location- Ottawa/Hybrid, Canada- Category- Marketing- Job Type- Full-time- Experience- Associate**Description**: Looking for a career opportunity with an established and reputable national organization that makes a real difference in women’s health, values its employees...

  • Junior/intermediate SEO Specialist

    3 days ago

    Ottawa, Canada Salient Marketing Full time

    Salient Marketing in Ottawa is always looking for quality people ready to make a great addition to our team of digital experts. Our philosophy makes it easy for us to encourage and recognize excellence in every individual. If you feel you have great skills and a passion for digital marketing, take look at our current positions and give us a call. We look...

  • Digital Marketing Specialist

    3 days ago

    Ottawa, Canada Make-A-Wish Canada Rêves d'enfants Canada Full time

    « La meilleure prescription que j’ai donnée est celle d’un rêve. » - Dr Jeremy Friedman, pédiatre en chef associé à l’hôpital de renommée mondiale SickKids de Toronto et conseiller médical pour Make-A-Wish® | Rêves d’enfantsMDCanada QUEL EST VOTRE PLUS GRAND RÊVE? Est-ce de faire partie d’une organisation axée sur l’enfant, qui...

  • Intermediate Specialist, Digital Marketing

    3 days ago

    Ottawa, Canada University of Ottawa Full time

    The University of Ottawa—A crossroads of cultures and ideas The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English. Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas. We believe in the power of...

  • Content Marketing Specialist

    5 days ago

    Ottawa, Canada R.W. Tomlinson Limited Full time

    Tomlinson is currently seeking a Content Specialist that will work with the marketing team to plan, create and produce visual content for both internal and external uses. They will also assist other teams in the organization to create any requested content. This individual will play a role in ensuring all communications externally and internally match our...

  • Intermediate Specialist, Digital Marketing

    4 weeks ago

    Ottawa, Canada University of Ottawa Full time

    Job Type: Employee Duration in Months (for fixed-term jobs): 12 Job Family: Digital Marketing of Open Positions: 1 Faculty/Service - Department: Manager, Digital Communications Campus: Main Campus Union Affiliation: SSUO Date Posted: November 30, 2023 Closing Date: December 11, 2023 Note: Applications will be accepted until 11:59 PM on the day...

  • Digital Marketer

    3 weeks ago

    Ottawa, Canada Intouch Insight Full time

    Content writing Test and maximize the usage of new technology (AI software) and tools to create SEO-rich content at scale. Responsible for growing the organic pipeline by writing engaging content that is optimized for key search terms in order to drive qualified traffic to our website. Website optimization Focus on website optimization to improve...

  • Marketing and Communication Specialist

    4 weeks ago

    Ottawa, Canada Emond Harnden Full time

    November 2, 2023 - Full-time, Permanent - Ottawa Located in the heart of Ottawa’s Glebe neighborhood, Emond Harnden is a trusted labor and employment law firm serving management interests across Canada in both official languages. **Job Summary** As a Marketing and Communication Specialist at FIRM X, you will report to the Chief Operating Officer (or...

  • Marketing and Communications Specialist

    3 days ago

    Ottawa, Canada Emond Harnden LLP Full time

    Located in the heart of Ottawa’s Glebe neighborhood, Emond Harnden is a trusted labor and employment law firm serving management interests across Canada in both official languages. **Job Summary** As a Marketing and Communication Specialist, you will report to the Chief Operating Officer (or designated) and play a vital role in shaping our brand,...

  • Marketing Specialist

    3 weeks ago

    Ottawa, Canada Fortinet Full time

    DescriptionFortinet ( NASDAQ: FTNT ) is a global leader in cybersecurity, delivering a broad, integrated, and automated security fabric to enable customers to accelerate their digital journey. Fortinet secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless...

  • digital marketing specialist

    4 weeks ago

    Ottawa, Canada Team Saini. Powered By Jatinder Saini Full time

    Education: Secondary (high) school graduation certificateExperience: 1 year to less than 2 yearsWork settingPrivate company, corporation or industryTasksAnswer written and oral inquiriesAssist in the preparation of brochures, reports, newsletters and other materialDevelop portfolio of marketing materialsConduct online marketing, E-commerce and Website...

  • digital marketing specialist

    4 weeks ago

    Ottawa, Canada Team Saini. Powered By Jatinder Saini Full time

    Education: Expérience: EducationSecondary (high) school graduation certificateWork settingPrivate company, corporation or industryTasksAnswer written and oral inquiriesAssist in the preparation of brochures, reports, newsletters and other materialDevelop portfolio of marketing materialsConduct online marketing, E-commerce and Website promotionsDevelop...

  • Samsung Digital Appliances

    3 weeks ago

    Ottawa, Canada Acosta Sales & Marketing Full time

    Samsung Digital Appliances - Field Marketing Representative - Ottawa General Information Company: PRE-CA Location: Ottawa, Ontario, K1V 7Z8 Ref #: M56886 Function: Corporate Employment Duration: Full-time Benefits: Premium offers a competitive salary along with a full benefits package including health, dental, vision, life insurance, long-term disability,...

  • Samsung Digital Appliances

    3 weeks ago

    Ottawa, Canada Acosta Sales & Marketing Full time

    Samsung Digital Appliances - Field Marketing Representative - Ottawa General Information Company: PRE-CA Location: Ottawa, Ontario, K1V 7Z8 Ref #: M56886 Function: Corporate Employment Duration: Full-time Benefits: Premium offers a competitive salary along with a full benefits package including health, dental, vision, life insurance, long-term disability,...

  • Samsung Digital Appliances

    3 weeks ago

    Ottawa, Canada Acosta Sales & Marketing Full time

    Samsung Digital Appliances - Field Marketing Representative - Ottawa General Information Company: PRE-CA Location: Ottawa, Ontario, K1V 7Z8 Ref #: M56886 Function: Corporate Employment Duration: Full-time Benefits: Premium offers a competitive salary along with a full benefits package including health, dental, vision, life insurance, long-term disability,...

  • (Summer Co-op 2024) Digital Marketing Intern

    4 weeks ago

    Ottawa, Canada The Minto Group Full time

    **Digital Marketing Intern (Co-op) **Location** Combination of remote work, and in-office at 180 Kent St. Ottawa **Build your future at Minto!** Since 1955, we’ve been proudly building better places for people to live, work and play, one home and one relationship at a time. To us, it’s all about special moments — like the thrill of a new apartment,...

  • Marketing Specialist

    4 weeks ago

    Ottawa, Canada Stantec Full time

    Marketing Specialist - ( 230001EK ) **Description** Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 26,000 team members in over 350 locations worldwide are vital to making our company stronger. **Your...