Product and Content Marketing Specialist

4 weeks ago

Ottawa, Canada TryCycle Full time
Product and Content Marketing Specialist

Location: Ottawa, ON (Hybrid 50/50)
Status: Full-time Position, Monday to Friday

About Us
Founded in 2017, TryCycle is an Ottawa tech company bridging the gap between digital software and human connection. Our mission is to reduce barriers, increase human compassion, and improve outcomes for people with addiction, mental illness, depression, and trauma. We are deeply proud of our community-oriented health initiatives that empower and provide services to vulnerable populations including Youth, Indigenous, and Veterans. A proudly Canadian company with over 240 staff, TryCycle was named Ottawa’s Fastest Growing Company of 2023 and 2024 and, in 2023 earned two Best Ottawa Business Awards.

About You
You are a versatile storyteller and writing professional who can adapt your writing style to suit various contexts, formats, and audiences. Product and Content Marketing Specialist develops, creates, and publishes content that amplifies the unique values of TryCycle’s products, programs, and services and raises awareness of TryCycle’s mission and vision. The person in this role will also work in strides with senior Sales and Marketing team members to create pitch decks and sales support materials. You will write engaging and tailored content to effectively engage your target audience, communicate key messages, and drive desired outcomes in sales and marketing.

In this role, agility and adaptability are paramount. You will be tasked with writing a variety of materials and outputs each week, largely consisting of (2-3 page) sales materials and related assets. The pace will be fast and will require quick turnarounds without compromising quality. You will need to work efficiently and effectively, embracing feedback, edits, and diverse perspectives as part of the creative process. Your ability to quickly produce, refine, and iterate content will be key to success in this dynamic environment.

This is a full-time position and an exciting opportunity to join a made-in-Ottawa digital health tech company As a key member of the Sales and Marketing team, you will be organized, highly resourceful, and able to work autonomously, taking complete ownership and accountability of your work and priorities.

Responsibilities:

  • Writing engaging and persuasive sales copy for print, web, or other media formats to attract potential customers.
  • Collaborating with the sales team to refine messaging and improve communication strategies.
  • Developing clear and concise product descriptions and sales materials.
  • Creating compelling sales materials, sales proposals, reports, case studies, vision documents, and marketing content for a variety of audiences, industries, and topics.
  • Generating content for sales collateral, such as brochures, flyers, and email campaigns.
  • Researching and integrating industry-specific language to resonate with target markets.
  • Ensuring all sales documentation is compliant with company policies and legal guidelines.
  • Staying updated on product features, benefits, and market trends to inform writing efforts.
  • Writing and finding our “voice” for social media; including but not limited to LinkedIn, Twitter, Media Release, and/or website blog posts.
  • Researching trending topics within a variety of industries.
  • Creating and managing a detailed work plan, including timelines for delivery and a list of required stakeholder inputs and approvals.
  • Communicating updates, progress, and challenges with internal stakeholders.

We are looking for candidates who have:

  • An enthusiasm for creativity, collaboration, and innovation in their writing projects, demonstrating flexibility and perseverance until we “get it right.”
  • The ability to convey stories and complex topics in a clear, captivating, and meaningful way.
  • The ability to adjust writing style to suit various audiences.
  • Excellent organizational skills and the ability to set and manage priorities, meet deadlines, and work independently.
  • The ability to be resourceful by utilizing a wide range of information sources to create technically sound content.
  • Advanced knowledge of word processing software and tools, social media platforms, databases, Internet, and e-mail.
  • A strong desire for collaboration and a commitment to actively seeking out, accepting, and incorporating feedback.
  • Strong public relations, interpersonal, and communication skills (written and verbal).
  • Bilingualism – French and English (spoken and written) is an asset.
  • Marketing and/or communications experience.

Mandatory Requirements

  • 3+ years of experience in business writing or communication.
  • 3+ years of proven writing expertise within a corporate or private sector setting, particularly in contexts involving the development and ongoing evolution of new products.
  • Bachelor’s degree in English/Communications/Journalism and/or equivalent experience in a related field.
  • Ability to communicate fluently in English.
  • Must reside in the city of Ottawa or surrounding area.
  • This position will require a background check and training in privacy regulations.
  • This position is hybrid, 50/50 meaning that the expectation is to work 2-3 days per week in person, in our Ottawa office (1525 Carling Avenue).

Why you should work at TryCycle:

  • Brand new office space in Ottawa (free parking, free coffee & access to on-site gym)
  • Health and dental benefits plan
  • Employee Assistance Program
  • Employee Stock Options Program
  • RRSP Matching Program (coming soon)

Our Commitment to Diversity & Equity
TryCycle is committed to fostering a diverse and inclusive workplace where all individuals are valued, respected, and empowered to bring their authentic selves to work. We believe that diversity enriches our organization and drives innovation, creativity, and success. We recognize that diversity encompasses a wide range of backgrounds, experiences, and talents. This comes in many forms, and we are always seeking to add new and different perspectives to the team. We are dedicated to creating an environment where individuals from all walks of life can thrive and contribute their unique skills and insights.

Equity is at the heart of our hiring practices. We are dedicated to ensuring fairness, transparency, and equal opportunities for all candidates, regardless of their race, ethnicity, gender, gender identity, sexual orientation, religion, disability, age, or any other dimension of diversity. In addition, we provide reasonable accommodations to ensure that all candidates have an equal opportunity to succeed in our hiring process, upon request.

We invite all qualified individuals to join us in our journey toward a more diverse and equitable future

HOW TO APPLY
For more information on this position and/or how to apply please contact stephen@trycycle.ca

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