Content Creator

1 week ago

Ottawa, Canada University of Ottawa Full time

**Because at uOttawa, you belong**

*Title under review.

**Position purpose**:
At ease in a “mobile first” and a social media-driven operating environment, the Content Creator is an entrepreneurial branded content specialist who conceives, creates and develops relevant, persuasive, shareable and interactive content for distribution through uOttawa’s owned channels (digital and traditional) and externally through Omni-channel platforms. The primary role of the Content Creator is to curate, create and disseminate branded uOttawa content to:

- Amplify the uOttawa brand across all media including advertising (all forms), video, social media, web, online/print publications and other current, and emerging digital platforms.
- Foster positive and measurable digital interactions with uOttawa and the sharing of uOttawa branded content.
- Raise awareness of uOttawa
- Enhance its reputation and image

The Content Creator drives the planning and timely dissemination of uOttawa branded content (primarily digital) across internal and external platforms, monitors its performance and analyzes metrics on an ongoing basis with the aim of continuous improvement. At the University of Ottawa, Branded content blurs conventional distinctions between advertising and editorial content, and is created and distributed by the University to help connect with the hearts and minds of our audiences - with the clear goal of fostering engagement and interaction with the university.

**In this role, your responsibilities will include**:

- Using a proactive and Omni-channel approach, creates (directs, films, records, edits, writes, adapts, etc.) relevant, persuasive and original mobile-first branded digital content for a vast array of traditional and digital platforms. The latter can include all the
- Creates compelling branded content for the Communications Directorate and University clients for some print publications, traditional advertising, infographics, direct mail, event collateral, promotional signage and more.
- Develops and executes a comprehensive approach SEO (search engine optimization) and SEM (search engine marketing) to maximize uOttawa’s online presence and sharing of its branded content.
- Works with the Communications Directorate to review core brand values, brand messages and positioning as required.
- Works with the Communications Directorate to review core brand values, brand messages and positioning as required.

**What you will bring**:

- Undergraduate degree in communications, marketing or digital communications/marketing or an acceptable equivalent combination of education and experience
- Minimum 4 years’ experience in creating branded content primarily for digital. Some experience with producing branded content for print would be considered an asset
- Strong knowledge of content creation process; ability to conceive and create common, effective content that can be published and succeed in an Omni-channel environment.
- In depth knowledge of Google analytics and other digital measurement tools, social media tools in particular, and the ability to analyze the data to improve performance of content
- Proven success in creating professional branded content that is compelling, persuasive, onbrand and capable of engaging a broad range of audiences and fostering positive interaction
- Excellent understanding of best practices and principles of branded content marketing, digital advertising, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), video and photography composition and production, copywriting and marketing in general
- Highly developed story-telling skills and the ability to translate complex ideas into clear, compelling and engaging content
- Strong organizational, planning and analytical skills, excellent interpersonal skills and the ability to work on several projects at once and manage tight deadlines
- Demonstrated ability to work as part of a team, and to interact with creative professionals within a fast-paced environment
- Sound judgment, initiative, creativity, imagination, flexibility, tact and diplomacy
- High standards for accuracy, responsiveness, integrity and discretion
- Omni-channel and social media-savvy with solid technology experience with CMS, HTML
- editing, software (e.g. WordPress, Drupal), video and image editing software (e.g. Photoshop, Final Cut Pro, Adobe Premiere, etc.)
- Strong verbal and written communication skills in both official languages (French and English)

**Job Types**: Full-time, Fixed term contract
Contract length: 15 months

**Salary**: $73,537.00-$92,891.00 per year

Schedule:

- Monday to Friday

**Language**:

- French and English (advance level) (preferred)

Work Location: Hybrid remote in Ottawa, ON

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