Group Product Manager, Conversion Growth

6 months ago

Edmonton, Canada Bazaarvoice Full time

**What You’ll Be Doing**:

- Completing quantitative analyses to translate eCommerce data into actionable optimization strategies.
- Developing a testing roadmap of growth tactics to lift conversion rates across client sites.
- Staying abreast of market trends, sales dynamics, and customer feedback to integrate insights into the roadmap.
- Monitoring key performance indicators to ensure sustained conversion rate improvements.
- Analyzing and tracking progress against the roadmap, providing comprehensive updates on program success and learnings.
- Developing strategies to enhance the performance of recommendation models and streamline testing processes for continuous improvement of decision engines.
- Championing contextualization recommendations and guiding client success teams in adopting innovative campaign strategies.
- Building standard, industry-specific benchmarks to educate client success teams on effective contextualization strategies.
- Serving as the primary contextualization strategy expert in interactions with high-profile clients and partners.
- Acting as a liaison between management, engineering, and stakeholders, delivering regular updates on product development and operational performance.

**Essential Skills and Experience**:

- Possess a minimum of 10 years' experience in driving roadmap strategy and definition.
- Demonstrated expertise in website performance optimization within the eCommerce or media sectors.
- Strong quantitative and qualitative analytical abilities coupled with problem-solving skills.
- Eagerness to thrive and develop within a fast-paced business environment.
- Exceptional verbal and written communication skills with adept presentation abilities.
- Strong strategic thinking capabilities and adeptness in aligning product vision with organizational goals.
- Ability to prioritize product features and make strategic decisions to foster business growth.
- Excellent communication and collaboration skills to convey product vision across various teams and stakeholders.
- Proficiency in conducting market research, customer interviews, competitor analysis, and identifying avenues for product innovation.
- Adaptability and agility in responding to change, ambiguity, and market feedback.

**Great to have but not required**:

- Familiarity with contextual and behavioral advertising and an understanding of evolving landscapes.

LI-BA1

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