Digital Product Manager, Ecommerce

1 month ago

Edmonton, Canada Alberta Blue Cross Full time

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our employees to maintain a healthy work-life balance and provide opportunities for career growth.

**OVERVIEW OF THE ROLE**:
At Alberta Blue Cross® digital, we are on a mission to disrupt the way people interact with supplementary health and wellness benefits and life insurance through universally enjoyable digital experiences. We are looking for a Digital Product Manager with a strong background in eCommerce, digital product development and experience in optimizing transactional digital health platforms. This role is pivotal in delivering conversational solutions that empower customers to navigate and purchase products and services with confidence while simultaneously driving unparallelled business value.
- Have oversight of the end-to-end product lifecycle for eCommerce platforms, from conceptualization to launch, ongoing optimization and strategic sunsetting.
- Collaborate with cross-functional teams, including sales, marketing, UX/UI design, IT and analytics, to build and scale online storefronts that meet evolving customer needs.
- Utilize analytics to monitor product performance and implement enhancements, ensuring a user-friendly, high-conversion shopping experience.
- Integrate our suite of products, services and customer touchpoints into the digital commerce ecosystem, streamlining purchasing processes and driving revenue growth.
- Focus on compliance with industry regulations and ensure all transactions are secure, transparent and privacy-preserving.
- Champion agile methodologies and customer feedback loops, ensuring swift iterations and continuous improvement of eCommerce features and functions.

In this role, you will be responsible for ensuring the overall health, optimization and scalability of our eCommerce products. In return, you'll be part of a collaborative, forward-thinking team dedicated to enhancing the digital health landscape, while delivering exceptional results for our customers.

**WHERE YOU WILL WORK**:
You will have the flexibility to decide how and when you work. While you may be working from home most of the time, there will be plenty of opportunity to come into the office periodically for important meetings, team events and other purposeful connections.

**WHO YOU ARE**:

- Passionate about creating value for customers and long-term sustainable sales growth.
- Advocate for universal experiences across all customer segments.
- Possess an entrepreneurial spirit and continuously innovate to achieve great results.
- Committed to seeking out and providing constructive feedback.
- Dedicated to delivering the ultimate user experience.
- Endlessly curious, challenge the status-quo and never stop asking questions.
- Self-motivated learner with a commitment to explore emerging trends, tools and technologies.
- Loves change and can bring clarity to any situation.
- A critical thinker with strong problem-solving skills and independent self-direction.
- Have an aptitude for team collaboration and open communication.

**WHAT YOU WILL DO**:

- Define digital product vision and strategy and prepare a roadmap, including standards and guidelines, based on business goals and input from stakeholders.
- Prioritize projects and review work to ensure the development of features that meet business objectives and align with digital and corporate strategy.
- Advocate for the product, offer insights, answer questions and provide clarification to ensure the vision is being executed.
- Understand customer prospects at a deep level, what’s important to them, what are their goals, constraints and challenges, their expectations with respect to purchasing and what they wish we could do better.
- Lead project scoping conversations, defining required functionality, create and build end-to-end project plans, including resource allocation and planning, timelines, deployment, testing, analysis, and ongoing refinement.
- Lead and support product commercialization and GTM activities, building and managing strategic relationships with key stakeholders including customers, sales, service, administration, marketing, development and other Product Managers to define, develop, market, sell and deliver the product and the product value proposition in accordance with the company’s product release process.
- Develop KPIs to measure cost, success and ROI of the E-commerce initiative. Align all E-commerce activities to achieve and surpass objectives of performance according to these metrics.
- Drive the continuous improvement for the digita

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