Digital Marketing Operations Specialist

2 months ago

Winnipeg, Canada Pollard Banknote Limited Full time

As Digital Marketing Operations Specialist, you will act as the primary point of contact for our lottery clients, technology partners and internal teams to support the planning and day-to-day operations of Pollard’s Digital Engagement programs. You responsible for overseeing the entire monthly content process, from strategic planning through to execution and performance reporting, ensuring our client’s business objectives are fully represented and achieved. This includes developing a content calendar, coordinating cross-functional tasks, and analyzing outcomes to inform future content strategy.

**Who We Are**

At Pollard Banknote Limited, we've been a leader in instant lottery ticket manufacturing and services for over a century, delivering innovation and quality. Our diverse, talented team drives creativity and collaboration. Alongside our traditional products, we lead in digital lottery solutions, enhancing player engagement with cutting-edge technology. Join us in impacting millions of lives with exciting lottery experiences and help shape the future of gaming

**What We Offer**
- Competitive compensation
- Profit sharing program - every role plays a part in our success
- Health & Extended Benefits
- Opportunities for professional development
- On-Site Cafeteria & Outdoor Patio
- On Site Gym
- A variety of committee-driven employee engagement activities
- Free Parking
- Remote/Hybrid Work Environment

**What You'll Do**
- Act as main point of contact for customer, leading meetings and managing client requests.
- Work with clients and internal stakeholders to provide data driven insights that will help define the client’s loyalty roadmap including execution tactics and marketing communications to drive increases in acquisition, engagement, and retention metrics.
- Execute day-to-day operational tasks for all digital engagement projects as per project timelines.
- Deliver regular reporting and actionable marketing insights to internal and external stakeholders to inform strategic business decisions.
- Act as the liaison between the customer and the internal development team.
- Ensure successful development and execution of web and mobile content within the loyalty programs.
- Develop and deliver materials on program strategy, planning, and performance.
- Identify and help execute marketing and engagement opportunities bridging retail and digital channels.
- Manage requests from Sales and Market Research teams for measurement of loyalty activities and promotions and circulate results with internal stakeholders.
- Assist with the development of traditional and digital promotional material to raise awareness of the program.
- Manage related program budgets, contracts and monitor program against key performance indicators and quantifiable objectives.
- Provide leadership, training, coaching and guidance to digital marketing coordinators.
- Work closely with the internal development team on quality assurance, testing, content input, implementation, maintenance and enhancements of new and existing programs, mobile apps, and websites.

**Who You Are**
- Client focused with strong verbal and written communication.
- Someone who is highly organized and detail oriented.
- A natural born leader who is driven to support clients, team members and stakeholders.
- Someone who is adaptable with the eagerness to continually learn & improve programs & process.
- An effective team player who is energetic and passionate about our brand and company.
- Someone with technical aptitude and an analytics mindset.

**What You'll Bring**
- Post-secondary education in Marketing, Digital Marketing, or related field.
- 2-3 years of leadership experience.
- A minimum of 1 year of loyalty program experience.
- Strong written and verbal communication skills.
- Great interpersonal and client management skills.
- Ability to track, interpreting, analyzing and report on data insights.
- Demonstrated copywriting experience.
- Demonstrated experience with marketing strategy and planning.
- Experience with project management.
- Experience with Google analytics and BI tools.
- Highly proficient in the MS Office Suite: Outlook, PowerPoint, Excel.
- Lottery experience is an asset.

Pollard Banknote Limited is an equal opportunity employer, committed to promoting and maintaining a diverse and inclusive workforce. Reasonable accommodations are available upon request.

Employment is contingent upon a satisfactory response from a Criminal Record Search.

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