Digital Marketing Coordinator

3 months ago

Winnipeg, Canada Medicure Inc. Full time

_**Overview**:_

This position is responsible for tracking, compiling and presenting marketing analytics, preparing marketing campaigns based on analysis of marketing data, creating and executing innovative marketing concepts for our company and product websites, developing and implementing company social media presence and other digital marketing projects.
- **Responsibilities**:_
- demonstrates a strong understanding of digital media and analytics
- ability to analyze marketing data to develop and improve marketing campaigns
- knowledge of how to implement social media platforms in a marketing campaign including Google AdWords, Instagram, Twitter, YouTube, etc.
- creation and review of marketing content, primarily to post on social media platforms
- participate in the creation of persuasive advertising campaigns
- build upon current branding and further brand development to identify customers or clients
- collaborate with and support the marketing and commercial management team to develop and optimize campaigns, digital advertising and introduce new ideas and approaches to brand expansion
- analyze potential new products/media to enhance marketing and digital communications
- develop and/or provide market research supporting any suggestions of new marketing initiatives
- understand budgeting parameters and initiate solutions to achieve goals within budget
- ensure that all digital materials are developed and distributed according to timelines and deadlines and adhere to strict compliance regulations.
- **Requirements**:_
- enjoys the process of researching new and innovative ideas and being able to explain them through presentation to peers and commercial management
- thrives in a fast-paced environment and can work under tight deadlines
- strong problem solving, organizational skills, interpersonal and project ownership skills
- strict attention to detail and a commitment to delivering high caliber work
- ability to prioritize workload and manage multiple tasks
- willing to work both as an individual and collaboratively in a team environment
- punctuality and reliability are very important in this position
- **Qualifications**:_
- advanced degree in Marketing
- 1 to 2 years experience in marketing analytics and market assessment
- highly proficient in presentation skills
- understanding of US pharmaceutical industry and health care system

Join our team and be part of a dynamic work environment that values creativity and innovation in digital marketing strategies.

**Job Types**: Full-time, Permanent

Pay: From $53,000.00 per year

**Benefits**:

- Company events
- Dental care
- Employee assistance program
- Extended health care
- On-site parking
- Paid time off
- RRSP match

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

**Experience**:

- marketing and analytics: 1 year (required)

**Location**:

- Winnipeg, MB R3T 6C6 (required)

Work Location: In person

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