Assistant Manager, Partnerships

6 months ago


Toronto, Canada Labatt Breweries Canada Full time

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

Company:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

Description:
As the Assistant Manager, Partnerships you will manage sponsorship and branded entertainment for Labatt portfolio at national level to ensure all existing and new partnership are activated in line with Labatt business objectives and brand strategy, earning consumer attention through innovative and disruptive collaborations, and delivering strong return to the business. A role to represent Labatt with all external properties for planning and execution of activations as well as a central point for contact for internal stakeholders.

Job responsibilities

Sponsorship Planning (40%)
- Ensure all sponsorship (existing & new) is in line with business objectives and brand strategy/priority through on-going evaluation and assessment
- Proactively provide strategy review and competitive landscape study or upon request
- Manage day to day relationship with rights-holders, properties. e.g. Hockey teams, Live Nation and others
- Consult on property selection, renewal and negotiations as needed
- Consult on, track and manage all contractual assets on behalf of Labatt
- Source, draft and/or share periodic industry research and trends
- Provide regular intelligence on key happenings and opportunities on the global sports, music landscape and emerging passion points including new platform / property opportunities or category activity

Sponsorship Activation (40%)
- Support brands on development of experiential activation concepts and programming
- Advise, “sense-check” to brand teams and agencies on viability of activation ideas
- Provide guardrails for/guide brand teams and agencies in terms of contractual rights and obligations for various sports marketing agreements
- Collect activation learning and results from Labatt brand team, regions, and other ABI markets
- Create best practice case studies to share with marketing team and Global Connections community
- Lead allocation of contractual assets to brands based on strategy and key objectives
- Manage delivery deadlines and activation planning for brands and properties
- Provide weekly updates for brand teams on NHL and Blue Jays properties (upcoming deadlines, team moments, opportunities)

Sponsorship Governance (10%)
- Manage and maintain contract database on Salesforce, and deliver accurate and insightful reports
- Implement global XM best practices and playbook for Canada
- Lead sponsorship budget allocation across stakeholders
- Track and facilitate partnership payments are on-time and accurate Provide quarterly reporting on sponsorship performance across national Tier 1 properties

Branded Entertainment (10%)
- Support on measurement of brand impact, return of investment of selected opportunities

**Qualifications**:

- University degree - Business, Management, Marketing or related field,
- Minimum 3 years of experience in sponsorship management on agency or client side
- Track record of successful deal negotiation over $1M and above
- Deep understanding of Canadian sports and entertainment property landscape
- Demonstrated success of property management at portfolio level
- Excellent communication, presentation and negotiation skills
- Ability to think strategically, critically and connect sponsorship with business objective and brand strategy
- Ability to prioritize and manage a wide range of projects in parallel
- Strong quantitative and analytical skills, able to synthesize insights from data
- Some understanding of Marketing Mix Modeling, ideally has track record of ROI measurement experience
- Must bring a focused, detailed and disciplined approach to sponsorship; able to manage contract, data, asset, financial details accurately
- Bonus if familiar or proficient with Salesforce Sales Clo


  • Partnership Manager

    3 weeks ago


    Toronto, Canada Thumbtack Full time

    A home is the biggest investment most people make, and yet, it doesn't come with a manual. That's why we're building the only app homeowners need to effortlessly manage their homes — knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And...

  • Manager, Partnerships

    6 months ago


    Toronto, Canada Holland Bloorview Kids Rehabilitation Hospital Full time

    **About our Foundation** Holland Bloorview Kids Rehabilitation Hospital Foundation is the largest foundation in Canada dedicated to supporting childhood disability inclusion, research, care and academic leadership. In partnership with the hospital, our mission is to inspire the community to help Holland Bloorview create the most meaningful and healthy...


  • Toronto, Canada Engaged Full time

    **About Food Banks Canada** At Food Banks Canada, our commitment stretches across the nation, tirelessly supporting and enhancing the work of over 4,750 food banks and community organizations. We invest in, advocate for, and bolster their critical efforts. Through diligent research, we delve into the root causes of food insecurity, devising actionable...


  • Toronto, Canada Habitat for Humanity Greater Toronto Area Full time

    **Job Title**:Manager, Family Partnerships** **Reports To**: Director, Family Partnerships **Division**: Family Partnerships **Terms of Employment**: Full-Time, Contract 18 months Monday - Friday (9 am -5 pm) **Salary: $52,000 - $64,000 / year** **Location**: 155 Bermondsey Road, Toronto ON. Habitat GTA currently deploys a hybrid working environment,...


  • Toronto, Canada Habitat for Humanity GTA Full time

    **Job Title**: Manager, Corporate Partnerships **Reports to**: Director, Corporate Partnerships **Department**: Fund Development **Terms of Employment**: Full-Time, 12-month contract **Salary**: $62,000 - $70,000 Who We Are Habitat for Humanity GTA is greater Toronto’s most recognized provider and advocate of solutions that tackle our region’s housing...

  • Manager, Partnerships

    6 months ago


    Toronto, Canada Scene+ Full time

    **Who we are** Join Scene+ and be part of Canada's most robust lifestyle loyalty program with over 13 million members and growing! We are a trusted brand, driven by the belief that there's always something to look forward to with rewards for every kind of life. Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards...


  • Toronto, Canada Rogers Communications Full time

    We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of...


  • Toronto, Canada Saje Natural Wellness Full time

    **Overview**: At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven,...


  • Toronto, Canada Toronto Blue Jays Full time

    : We are looking for a passionate, client-centric marketing professional to join the Toronto Blue Jays Partnerships team. Reporting to the Director, Partnership Marketing, this full-time position is responsible for leading a portfolio of the Club’s corporate partnerships with industry-leading brands. ABOUT THE TEAM: The Toronto Blue Jays’ Partnerships...


  • Toronto, Canada Toronto Blue Jays Full time

    ***: We are looking for a passionate, client-centric marketing professional to join the Toronto Blue Jays Partnerships team. Reporting to the Director, Partnership Marketing, this full-time position is responsible for leading a portfolio of the Club’s corporate partnerships with industry-leading brands. **ABOUT THE TEAM**: The Toronto Blue Jays’...


  • Toronto, Canada Scotiabank Full time

    Requisition ID: 194064 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. **Purpose** Contributes to the overall success of the Small Business Team in Canada, ensuring specific individual goals, plans, initiatives are executed / delivered in support of the team’s business strategies and objectives....


  • Toronto, Canada International Business University Full time

    **Position Title**: Manager of Partnerships **Reports to**: VP of Student Recruitment and Strategic Partnerships **Location**:Toronto, ON **About IBU** International Business University (IBU) is a new and unique teaching-focused university specializing in business education that is looking for highly talented, motivated, and qualified faculty and...


  • Toronto, Ontario, Canada Scotiabank Full time

    About ScotiabankAt Scotiabank, we are committed to building a strong presence in the global wealth management market. To achieve this goal, we are seeking a talented individual to join our team as a Senior Manager, Strategic Partnerships.Job SummaryContribute to the long-term profitability of the International Wealth Management (IWM) business line by...


  • Toronto, Canada CAPREIT Full time

    : **Reports To**: Associate Director, Ancillary Partnerships and Business Development **Position Summary**: The Manager, Ancillary Partnerships & Business Development is responsible for the management and execution of revenue generating programs and partnerships. The role involves strategic management of current revenue contracts as well as identifying and...


  • Toronto, Ontario, Canada Amazon Web Services Canada, Inc. Full time

    About the RoleWe are seeking a highly skilled and experienced Strategic Partnerships Manager to lead our partnerships with key Systems Integrators, Managed Services Providers, Professional Services, and Management Consulting firms in Canada.


  • Toronto, Canada Habitat for Humanity Greater Toronto Area Full time

    **Job Title**: Manager, Corporate Partnerships** **Reports To**: Director, Fund Development** **Division**:Fund Development** **Terms of Employment: Temporary, 19months Contract (with a possibility of Extension ), Full-Time Monday - Friday (9 am-5 pm)** **Salary: Starting $55,000 - $70,000 / year.** **Location: 155 Bermondsey Road, Toronto ON. Habitat...

  • Manager, Partnerships

    4 weeks ago


    Toronto, Canada BGC Canada Full time

    **Description**: BGC Canada is seeking a **Manager, Partnerships & Philanthropy** to join our Partnerships & Philanthropy team. Reporting to the Senior Director, Partnerships & Philanthropy, this role will help drive revenue through leading and supporting both outbound fundraising efforts and managing accounts of leading brands. ***About BGC Canada...


  • Toronto, Ontario, Canada Thumbtack Full time

    About ThumbtackThumbtack is revolutionizing home care by empowering homeowners to effortlessly manage their properties. With a platform that connects millions of people with trusted professionals, we're shaping the future of home maintenance.The OpportunityWe're seeking an exceptional New Ventures and Partnerships Manager to join our Business Development...


  • Toronto, Canada Futurpreneur Full time

    About Futurpreneur CanadaFuturpreneur is a national non-profit organization that empowers young, diverse entrepreneurs, ages 18-39 to start, buy or grow their businesses in Canada, by providing loans with mentorship and resources. Founded in 1996, we have helped more than 18,700 young entrepreneurs, promoting entrepreneurship among Canadian youth as a...


  • Toronto, Ontario, Canada Holt Renfrew Full time

    Job OverviewHolt Renfrew is a premier luxury retailer offering an exciting environment with opportunities to learn and grow.About the RoleWe are seeking a Senior Manager, Brand Partnerships to drive strategic initiatives and cultivate relationships with key partners in our ecosystem.Key ResponsibilitiesCultivate, grow, and sustain relationships with key...