Influencer and Partnerships Manager

3 months ago

Toronto, Canada Saje Natural Wellness Full time

**Overview**:
At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.

We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.

At Saje, you’ll connect with a dynamic community and make positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

**The impact you'll make**:
The Influencer & Partnerships Manager, will be responsible for creating and managing Saje Influencer & Partnerships strategy, to build brand awareness, EMV and extraordinary brand experiences, and working closely with the Brand & Creative teams as well as our Channels Teams (Retail, Community, Digital, Social )

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers..

**What you'll do**:
The Influencer & Partnerships Manager takes on a key role in the management and execution of Saje’s marketing efforts, from an influencer and brand partnerships perspective. The Influencer & Partnerships Manager will have a strong contribution to the Saje’s brand awareness growth and will need to be highly KPIs driven with a strong Marketing & brand sensitivity.

Influencer Management
- Lead influencer marketing campaigns from inception to completion, ensuring alignment with brand objectives and goals.
- Strengthen current influencer strategy, establishing and nurturing long-term partnerships through organic and sponsored content and networking.
- Retain the current influencer base, as well as identify, actively source & reach out to new influencers in line with the brand voice and overall business strategy for ongoing & upcoming campaigns + maintain relationships.
- Strategically scale Saje Circle ambassador program to drive EMV and stronger pipeline of UGC content.
- Create and deliver influencer briefs/guidelines + prepare & negotiate contracts for sponsored content.
- Collaborate cross-functionally within the marketing team, product development, and creative teams to ensure alignment and integration of influencer initiatives with overall marketing efforts.
- Experience hosting influencer events including management and tactical execution to foster relationship building and brand loyalty.
- Working closely with Social Media Manager to collaborate with external content creators to facilitate content for social media organic usage.
- Monitor industry trends, competitive activity, and emerging platforms to ensure Saje stays at the forefront of influencer marketing.
- Manage the influencer budget, ensuring effective allocation of resources to maximize ROI.
- Monitor, report, and analyze influencer campaigns to enable best practices and advise on best strategies using relevant tools.
- Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, etc.

Partnerships Management
- Creating and implementing full partnerships strategy for Saje Natural Wellness: from one-time initiatives and collaborations to more longer-term partnerships, to product co-development.
- Owning Saje Brands partnerships from start to finish: through regular meetings and diligent project management to lead and facilitate across all projects.
- Owning the day-to-day communication with Saje Brands partners and work to build a strong business to business relationship through a clear contact strategy, including negotiating partnerships terms & conditions.
- Managing any promotional activity surrounding the partnership launch.
- Managing the budget for the partnership in collaboration with the Finance department.
- Collaborating closely with Saje Social, Digital, Creative teams to deliver relevant content about the partnership to drive further channel growth and engagement across all channels.
- Leading and managing all brand partnerships reporting and providing thoughtful recommendations for future collaborations.

**We'd love to hear from you if you hold**:

- Substantial experience (5+ years) in Influencer & Partnerships Strategy in a B2C environment. An experience in the Wellness, Beauty, Sports, or Apparel industry is a must.
- Proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales.
- Strong roster of existing relationships with influencer and key opinion leaders and experience managing and executing influencer events
- Strong understanding of social media platforms, influencer marketing trends, and best practices
- Impeccable organizational skills with a resilie

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