Marketing Specialist

2 weeks ago

Calgary, Canada Homes by Avi Full time

Homes by Avi Group of Companies is seeking a creative, motivated, and highly collaborative individual to join our creative team as a Marketing Specialist. Homes by Avi has been building family homes since 1978, with home building divisions in Calgary, Edmonton, and Austin, Texas. This role would be based in Calgary.

You will work under the direction of the Marketing Director to support the sales, management, and leadership teams. The Marketing Specialist also supports sales initiatives such as strategy, positioning, storytelling, planning and executing events.

**Marketing Specialist - 18 Month Contract**

**Who you are**:
You are a strategic marketer, have strong copywriting and project/event management skills, and may even have a keen eye for graphic design.

You are an individual who is creative and has a relentlessly positive, flexible, “do whatever it takes” attitude, who is highly organized.

You are a natural collaborator able to work in fast-paced, ever changing environments, and eager to lend a hand, an idea, or a well-timed meme for morale.

**What You Will Do**:

- Manage scheduling, production, and delivery of marketing materials related to your projects, and communities; including, but not limited to, social media, PR, campaigns, and video projects.
- Coordinate the development of new materials to support sales activities and corporate/public relations initiatives.
- Work collaboratively with the sales team to discover marketing opportunities, plan and execute weekend events and other initiatives that support their sales targets.
- Oversee all aspects of event logistics, including venue selection, vendor management, and attendee coordination
- Manage event budgets, track expenses, and ensure cost-effective solutions
- Provide on-site leadership during events, ensuring smooth operations and guest satisfaction
- Project manage the openings, moves, and closures of show homes and sales centres.
- Engage with departments across the company from construction, to design, to homeowner relations to support marketing initiatives.
- In cooperation with the Marketing Director, execute, manage and track marketing plans including budget, strategy, tactics, campaign reporting and media plans for projects.
- Collaborate with the team on the creation and implementation of brand marketing campaigns and advertising initiatives.
- Conduct market research and analysis to identify target audiences and media channels.
- Manage show home and sales centre marketing ensuring alignment with company's overall brand and marketing strategies.
- Update website on a daily basis.
- Make in-person visits to your show homes/sales centres on a bi-weekly basis, ensuring all sales materials are up to date, presented in a professional manner, and that everything is in good working order.

**Your Qualifications - The Must Have’s**
- 3-5+ years of professional experience in a marketing role
- Self-motivator with strong organizational, intra-personal skills, and a great collaborator
- Excellent event strategy, execution and management skills
- Proven experience in media planning and promotion roles
- Proficient in HubSpot, MailChimp, Constant Contact or Lasso
- Proficient in Google Suite, Analytics and/or Microsoft Teams and Microsoft Office Suite
- Project, cost/budget, and event coordination experience
- Purchasing of advertising and promotional materials
- Excellent written and verbal communication skills
- Ability to independently manage multiple deadlines and diverse project teams
- Ability to manage high priority/urgent requests, adapt to changing priorities
- Experience working directly with sales teams, management, and executive level employees on business-critical projects
- Proven ability to effectively work remotely while maintaining a teamwork/collaborative mentality

**Additional Skills - The Nice to Have’s**
- Familiarity Adobe Creative Suite software
- Experience in the home-building or construction development industry
- Experience with WordPress
- Familiarity with Loomly, Hootsuite and Canva

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