Product Marketing Specialist

3 months ago

Calgary, Canada NDT Global Full time

NDT Global is the leading provider of ultra-high-tech diagnostic inspection solutions, advanced data analysis and integrity assessment services for ensuring the safety and longevity of energy-sector infrastructure assets. Recognized as the forerunner in ultrasonic inspection technologies comprising Pulse Echo, Pitch-and-Catch and Phased Array, as well as Acoustic Resonance (ART Scan) methodologies, the company also deploys a range of non-ultrasonic technologies, such as Inertial Measurement Units, with more under development. NDT Global strategically applies its inspection technologies to detect, diagnose and model various types of threat—circumferential or axial cracks, metal loss, geometry, mapping, and more—across diverse classes of assets. By providing predictive, decision-ready insights driven by the world’s most accurate data, NDT Global enables the conditions for asset owners to optimize infrastructure health and drive operational efficiencies while reducing risk and minimizing their carbon footprint.
The goal of Product Marketing Specialist is to develop and execute go-to-market strategies, manage product positioning and messaging, and facilitate sales enablement content. In this role, the Product Marketing Specialist will leverage their expertise in market segmentation, competitive intelligence, and visual design management to drive product success.
Job Overview
- Craft and refine product positioning, naming, and messaging to ensure clarity and alignment with target buyer personas across all marketing channels.
- Develop, update, and distribute sales enablement materials, such as product sheets, battle cards, and presentations, to equip the sales team with the necessary tools to close deals.
- Lead marketing activities for product launches, including planning, execution, and post-launch analysis to ensure successful market entry.
- Facilitate and execute go-to-market strategies across product portfolio.
- Regularly perform market and competitive intelligence to identify trends, opportunities, and threats. Use insights to refine marketing strategies, product positioning, and communicate across the organization.
- Conduct market segmentation to identify and target key customer segments effectively, driving more personalized and impactful marketing efforts.
- Work with product teams to support product design and ensure that all related materials adhere to brand guidelines and are visually compelling.
- Facilitate training sessions for internal teams to ensure they are well-versed in product details, positioning, and messaging.
- Act as a liaison between product, marketing, sales, and other relevant teams to ensure alignment on product strategy and marketing initiatives.
- Other duties as assigned

**Qualifications/Education**:

- A Bachelor's degree in Marketing, with focus in Product Marketing, or related education is preferred

**Experience**:

- Minimum of 5 years working experience in a product marketing position is required
- Experience working in a B2B environment is preferred
- Experience working in a global matrix organization is preferred
- Proven experience in go-to-market execution and product launches
- Well versed in market research and competitor analysis

**Software/Technology/Equipment**:

- Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint and Outlook)
- Advanced knowledge of Microsoft SharePoint
- Work Environment:

- Works in a general office environment
- Occasional domestic and/or international travel (10% - 15%)

**Benefits**:

- Great long-term career prospects and development opportunities
- Challenging tasks in innovative and diverse teams
- Attractive compensation system
- Flexible working environment

  • Client Support Specialist

    1 month ago

    Calgary, Canada GrowME Marketing Full time

    We're looking for a passionate and organized **Client Support Specialist** to join our dynamic team. Your main responsibility will be to support our Account Managers by ensuring a smooth and efficient experience for our clients. **Key Responsibilities**: - Assist Account Managers with day-to-day client communication and coordination - Help manage client...

  • Industrial Product Marketing Specialist

    4 weeks ago

    Calgary, Alberta, Canada CANCOR IT SOLUTIONS Full time

    Job Summary: We are seeking an experienced Industrial Product Marketing Specialist to assist our marketing team in promoting industrial and commercial products. The ideal candidate will have a strong background in marketing research, event planning, and content creation.Key Responsibilities:Develop Event Strategies: Plan and execute events for publicity,...

  • Product Marketing Specialist for Autonomous Technology

    4 weeks ago

    Calgary, Alberta, Canada NovAtel Inc. Full time

    About the RoleWe are seeking a highly skilled Product Marketing Specialist to join our Autonomy & Positioning division. As a key member of our team, you will be responsible for establishing and executing product strategy for enterprise positioning service products.

  • Marketing Specialist

    6 months ago

    Calgary, Canada Thermal Systems Full time

    **Marketing Specialist** **Salary: $60,000/year - $80,000/year** based on experience **Benefits**:We offer comprehensive benefits to all employees after a period of 3 months, which includes: dental, vision, pharmaceuticals, extended healthcare, massage, and more. **Summary**:We are looking for a Marketing Specialist to work out of our main office in...

  • Product Marketing Specialist

    4 weeks ago

    Calgary, Alberta, Canada CB Canada Full time

    Job Title: Product Marketing ManagerJob Description:Robert Half is recruiting for an experienced Product Marketing Manager for our Calgary Client. As the successful candidate, you will be accountable for taking our client's groundbreaking software products and solutions to market. You will lead the planning, creation, and delivery of product marketing...

  • Marketing Development Specialist

    3 weeks ago

    Calgary, Alberta, Canada Westbrook Print Full time

    Job OverviewWe are seeking a Marketing Development Specialist to join our team at Westbrook Print. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our products and services.

  • Content Strategist

    3 days ago

    Calgary, Alberta, Canada GrowME Marketing Full time

    We are seeking a highly skilled Content Strategist to join our team at GrowME Marketing. As a key member of our marketing department, you will be responsible for developing and implementing effective content strategies that drive business growth and engagement.The ideal candidate will have a strong background in website copy, including landing pages and case...

  • Senior Marketing Specialist

    3 weeks ago

    Calgary, Alberta, Canada Big Project Investments Ltd Full time

    Job Title: Senior Marketing SpecialistWe are seeking a highly skilled and experienced Senior Marketing Specialist to join our team at Big Project Investments Ltd.About the RoleThis is a permanent, full-time position with a competitive salary range of $50,000 - $70,000 per annum.The successful candidate will have a strong educational background, preferably in...

  • Marketing Specialist

    6 months ago

    Calgary, Canada XI Technologies Inc Full time

    Salary: $68,000 to $78,000 per year XI Technologies, a privately owned energy technology firm local to Calgary, is looking for a dynamic individual looking to grow their career in marketing. The Marketing Specialist is responsible for execution of all marketing strategies, marketing lead management, core messages and content development, campaigns and...

  • Market Research Specialist

    3 weeks ago

    Calgary, Alberta, Canada PowerData Group Consulting Full time

    We are seeking a skilled Market Research Specialist to join our team at PowerData Group Consulting. The ideal candidate will have excellent communication skills and be able to work independently in a remote setting.Job SummaryThis is a paid online market research opportunity where you will provide valuable insights to help businesses make informed decisions....

  • Marketing Intelligence Specialist

    3 weeks ago

    Calgary, Alberta, Canada Triumph Well Services Full time

    Join Triumph Well Services as a Marketing Intelligence Specialist and contribute to the development of our marketing strategies.About the RoleWe are seeking a highly skilled Marketing Intelligence Specialist to conduct comparative research on marketing strategies for industrial and commercial products. As part of our team, you will analyze data to assess...

  • Product Specialist

    4 months ago

    Calgary, Canada Western Financial Group Full time

    **Truthfulness | Fairness | Value | Loyalty** As one of Canada's largest insurance providers, Western has more than 220 locations across Canada. With over 2,100 team members, our actions are anchored in our Guiding Principles, Truthfulness, Fairness, Value, and Loyalty. We take care to deliver the right insurance solution every time so our customers can...

  • Human Resources Specialist

    2 months ago

    Calgary, Canada POD Marketing Inc. Full time

    **Human Resources Specialist** **Target Start Date**:Flexible** **Who is POD Marketing?** POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital marketing _and_ the industries we serve. While...

  • Strategic Marketing Specialist

    3 weeks ago

    Calgary, Alberta, Canada Songo Mall Full time

    Job DescriptionSongo Mall seeks a skilled Strategic Marketing Specialist to join its team. In this role, you will be responsible for developing and implementing marketing strategies that drive business growth and customer engagement.Key Responsibilities:Assist in the preparation of marketing materials, including brochures, reports, and newsletters.Conduct...

  • Marketing Account Manager

    3 months ago

    Calgary, Canada In Front Marketing Full time

    In Front Marketing is a data driven digital agency - located in the heart of Inglewood in Calgary, we have over 3000 sq ft. of modern office space. We are a vibrant team with a love for dogs, sports and everything advertising. We are on the hunt for a marketing account manager with experience selling website design, seo and advertising solutions. Are you...

  • Marketing Specialist

    2 months ago

    Calgary, Canada Homes by Avi Full time

    Homes by Avi Group of Companies is seeking a creative, motivated, and highly collaborative individual to join our creative team as a **Marketing Specialist**. Homes by Avi has been building family homes since 1978, with home building divisions in Calgary, Edmonton, and Austin, Texas. Homes by Avi was named one of Canada’s Best Managed Companies. This role...

  • Product Specialist

    4 months ago

    Calgary, Canada Western Coast Insurance Services Full time

    Truthfulness | Fairness | Value | Loyalty As one of Canada's largest insurance providers, Western has more than 220 locations across Canada. With over 2,100 team members, our actions are anchored in our Guiding Principles, Truthfulness, Fairness, Value, and Loyalty. We take care to deliver the right insurance solution every time so our customers can...

  • Marketing and Communications Specialist

    4 weeks ago

    Calgary, Alberta, Canada Dahua Agriculture Full time

    Job DescriptionWe are seeking a highly skilled Marketing and Communications Specialist to join our team at Dahua Agriculture.The successful candidate will be responsible for developing and implementing marketing strategies to promote our products and services.Main Responsibilities:Develop marketing materials, such as brochures, reports, and social media...

  • SEO Specialist

    3 months ago

    Calgary, Canada POD Marketing Inc. Full time

    **SEO Specialist** **Applications Due** EOD**:_October 1, 2024_** **Target Start Date**:_October 21, 2024_** **Who is POD Marketing?** POD Marketing is a full-service digital marketing agency that offers clients a wide range of marketing solutions. Unlike other agencies, we specialize in specific industries, which makes us true experts in both digital...

  • Marketing Communications Specialist

    3 weeks ago

    Calgary, Alberta, Canada A R AUTOBODY Full time

    Job Title:Marketing Communications SpecialistAbout the Role:We are seeking a highly skilled Marketing Communications Specialist to join our team at A R AUTOBODY. As a key member of our marketing department, you will be responsible for developing and implementing effective communication strategies to promote our business and drive growth.Key...