Product Marketing Specialist

2 months ago

Calgary, Canada NDT Global Full time

NDT Global is the leading provider of ultra-high-tech diagnostic inspection solutions, advanced data analysis and integrity assessment services for ensuring the safety and longevity of energy-sector infrastructure assets. Recognized as the forerunner in ultrasonic inspection technologies comprising Pulse Echo, Pitch-and-Catch and Phased Array, as well as Acoustic Resonance (ART Scan) methodologies, the company also deploys a range of non-ultrasonic technologies, such as Inertial Measurement Units, with more under development. NDT Global strategically applies its inspection technologies to detect, diagnose and model various types of threat—circumferential or axial cracks, metal loss, geometry, mapping, and more—across diverse classes of assets. By providing predictive, decision-ready insights driven by the world’s most accurate data, NDT Global enables the conditions for asset owners to optimize infrastructure health and drive operational efficiencies while reducing risk and minimizing their carbon footprint.
The goal of Product Marketing Specialist is to develop and execute go-to-market strategies, manage product positioning and messaging, and facilitate sales enablement content. In this role, the Product Marketing Specialist will leverage their expertise in market segmentation, competitive intelligence, and visual design management to drive product success.
Job Overview
- Craft and refine product positioning, naming, and messaging to ensure clarity and alignment with target buyer personas across all marketing channels.
- Develop, update, and distribute sales enablement materials, such as product sheets, battle cards, and presentations, to equip the sales team with the necessary tools to close deals.
- Lead marketing activities for product launches, including planning, execution, and post-launch analysis to ensure successful market entry.
- Facilitate and execute go-to-market strategies across product portfolio.
- Regularly perform market and competitive intelligence to identify trends, opportunities, and threats. Use insights to refine marketing strategies, product positioning, and communicate across the organization.
- Conduct market segmentation to identify and target key customer segments effectively, driving more personalized and impactful marketing efforts.
- Work with product teams to support product design and ensure that all related materials adhere to brand guidelines and are visually compelling.
- Facilitate training sessions for internal teams to ensure they are well-versed in product details, positioning, and messaging.
- Act as a liaison between product, marketing, sales, and other relevant teams to ensure alignment on product strategy and marketing initiatives.
- Other duties as assigned

**Qualifications/Education**:

- A Bachelor's degree in Marketing, with focus in Product Marketing, or related education is preferred

**Experience**:

- Minimum of 5 years working experience in a product marketing position is required
- Experience working in a B2B environment is preferred
- Experience working in a global matrix organization is preferred
- Proven experience in go-to-market execution and product launches
- Well versed in market research and competitor analysis

**Software/Technology/Equipment**:

- Advanced knowledge of Microsoft Office (Word, Excel, PowerPoint and Outlook)
- Advanced knowledge of Microsoft SharePoint
- Work Environment:

- Works in a general office environment
- Occasional domestic and/or international travel (10% - 15%)

**Benefits**:

- Great long-term career prospects and development opportunities
- Challenging tasks in innovative and diverse teams
- Attractive compensation system
- Flexible working environment

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