Marketing Manager Techspan Industries
2 months ago
The Marketing Manager reports directly to the V.P. Marketing - Electrical Division.
Marketing Manager is responsible for ongoing marketing activities in the Electrical Division. They are involved in creating and implementing Marketing Strategies. Implements promotional and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports for Techspan’s Electrical division.
**Main responsibilities**:
- Implements marketing and advertising campaigns
- Tracks product line sales and evaluates Sales and Marketing initiatives
- Prepares marketing reports by collecting, analyzing, and summarizing sales data
- Tracks and manages ROI for marketing programs
- Manage Direct Marketing Funds program
- Assist in the development of the marketing strategy for the Electrical Division
- Collaborate directly with customers to support merchandising and marketing initiatives
- Manages the Digital Marketing Coordinator whose responsibilities include website management, social media marketing and digital advertising initiatives
- Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests
- Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
- Monitors budgets by comparing and analyzing actual results with plans and forecasts.
- Updates job knowledge by participating in educational opportunities; joining industry leadership committees; reading trade publications.
**Qualifications**:
- 5+ years of proven experience in marketing roles
- Experience in B2B Industrial or Electrical Industry a plus
- Excellent written and verbal communication skills, with the ability to craft compelling messaging and narratives.
- Creative thinker with a keen eye for design and attention to detail.
- Proficiency in marketing tools and software, such as Google Analytics, Adobe Creative Suite, and CRM platforms.
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