Content Marketing Manager

6 months ago

Oakville, Canada Geotab Full time

Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.

Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.

**Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results As a Content Marketing Manager, you’ll have creative latitude to build the content frameworks for various vertical segments. We're in search of someone who possesses the exceptional ability to craft compelling content across various forms and channels, be it written, visual, or beyond. While video production might not be the primary task, this role is all about unleashing your creative prowess to effectively convey our key messages through diverse marketing avenues. Get ready to shape our brand's narrative and engage our audience in imaginative ways. If you love technology, and are keen to join an industry leader — we would love to hear from you

**What you’ll do:
As a Content Marketing Manager, you’ll conduct, research, analyze data and create thought leadership, reports, ebooks and various content assets to support Geotab’s Segment Marketing Campaigns and account-based marketing (ABM).

**How you’ll make an impact**:

- Develop the annual content marketing strategy to attract, engage, and retain an ICP audience by creating content that: establishes expertise, promotes brand awareness and differentiation, keeps Geotab top of mind when it's time to buy.
- Maintain your industry knowledge and insights across the market and competitive landscape, analyze competitors' content, messaging, and distribution tactics.
- Know the target audience for each piece of content - what persona writing for, what are their pain points, what are they trying to achieve, why would they select Geotab, why wouldn't they select Geotab, etc.
- Work with Segment Marketing Managers and business partners to develop content marketing plans for horizontal and vertical market penetration defining the messaging framework aligned to customer buying journey.
- Understand SEO and incorporate it into content creation.
- Against KPAs, continuously monitor and analyze metrics associated with published content (e.g engagement, downloads, conversion influence, subscribers, etc.) to inform future marketing plans and diversity of content based on what's working and what isn't.
- Lead the development of case studies that effectively communicate real-life outcomes and the benefits that customers can expect and experience from Geotab solutions.
- Work with functional leads to determine content gaps and recommend topic ideas based on key business and user insights and support the content lifecycle management (audits/updates/retire).

**What you’ll bring to this role**:

- 5-8 years of experience in content marketing, digital copywriting or relevant role.
- Experience in the connected transportation industry and telematics — vehicle and asset tracking — solutions, working in B2B IT or software industry is an asset.
- Previous experience in Electric Vehicle/Sustainable Fleet Solutions primarily or Transportation and Logistics, Field Services, Speciality, Public Sector, ITS aggregate interconnected insights or comparable industry.
- Portfolio of written samples of work: eg. thought leadership, data based reports, web pages, digital ads, digital interactive tools, SEO content, video scripts, etc.
- Proven content strategy experience and demonstrable knowledge of best practices for conversion copywriting, writing for traditional and digital marketing e.g. SEO, social media and market research methods.
- Data driven mindset with ability to garner insights from data analysis and translate into creative writing applied to business/customer context.
- Innovative and resourceful with the interest and desire to learn and adopt new marketing strategies, tactics and tools.
- Technical competence using workflow tools (WRIKE, Jira), software programs, AI tools e.g. Google (Sheets, Docs, Slides), Chat GPT, Duet AI in Google Cloud.
- Well versed in analytics tools, content performance measurement and strategic decision making based on results.
- Experience working with SEO keyword tools such as Moz or Ahrefs is an asset.

LI-GF1

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