Head of Canada Payments Marketing

5 months ago

North York, Canada JPMorgan Chase & Co Full time

**JOB DESCRIPTION**
J.P. Morgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management. Whether we are serving customers, helping small businesses, or putting our skills to work with partners, we strive to identify issues and propose solutions that will propel the future and strengthen both our clients and our communities.

**Canada Payments organization**: the Canadian Payments team - a division of JP Morgan Payments - is an innovative leader in serving business clients through payments and other financial products and services. We take a client first approach in developing solutions that help our more than 5 million small business customers across the US and Canada to start, run and grow their businesses. JPMC services 85% of Fortune 500 companies, continually delivering industry first innovation. We’re excited to leverage these innovations here to grow the Canadian market, making the Payments business one of the fastest-growing businesses of J.P. Morgan Chase.

**Role Summary**

The Executive Director, head of Canada Payments Marketing, will lead the development, execution and measurement of revenue-generating marketing programs in the Canadian market. As a leader on the Canadian Payments leadership team, you will have dual reporting relationship to the CMO, SMB Payments and to the President of Canada. You will use your passion, experience, and vision to build and lead the Canadian Marketing team and support our aspiration to become the #1 payments platform for businesses in Canada.
- and executive-level stakeholders across SMB Payments Marketing, Canada Payments, and JP Morgan Payments Marketing teams.

Success in this role will require leveraging deep business customer and partner insights, as well as end-to-end performance metrics to develop co-marketing strategies by partner, build deep understanding of the effectiveness, reach, and costs of partner marketing activities, and jointly with our Partner Sales and Relationship Management teams build scalable programs that increase the efficiency of our investments in partner marketing.

You will create a strong brand platform in Canada by developing compelling value propositions, supported by robust reasons to believe and messaging that will equip our Sales team and our partners with the material needed to grow awareness of our products and drive merchant adoption. You will have a unique ability to take complexity and bring clarity in the marketing strategy and vision for the team. You will have a natural ability to collaborate cross-functionally with the Sales, Business Development, Relationship Managers, Marketing leaders, and other teams to ensure there’s alignment on business priorities so you can do what’s right for our partners and their merchants.

Your charismatic nature and ability to story tell will enable you to socialize strategies, campaigns and reporting with key stakeholders to drive excitement internally and externally. You have an intellectual curiosity to stay apprised of industry and competitive trends, a desire to employ innovative marketing techniques, and an ability to inspire a team to be highly productive through clear strategic plans, management discipline and agile program execution and optimization.

**Responsibilities**

**What you will do**:

- **Drive revenue marketing strategy in Canada **and align all cross-functional activities and output to overarching marketing strategy that drives revenue growth. Combine strategy, technology, and high-impact creativity to deliver repeatable, predictable and scalable growth. Provide oversight across all customer acquisition channels and work effectively with the extended marketing team and cross-functional partners in Sales, Relationship Management, and COE teams, to develop and execute revenue growth strategy.
- **Develop strong understanding of the Canadian marketing** and our engagement model with our top strategic partners, define marketing strategy in the Canadian market, and oversee execution of co-marketing campaigns necessary to engage partners and drive merchant acquisition.
- **Create world-class co-marketing programs** that scale lead generation and brand awareness. Own the systems and reporting will be required to scale and correctly attribute partners' contributions and program ROI.
- **Build a high-performing Canada Payments Marketing team**; own budget, grow and hire world-class talent, and build roadmaps to scale the impact. Coordinate and manage marketing elements of regularly scheduled marketing reviews e.g. (Business Reviews), including context & performance across our

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