Head of Marketing

2 weeks ago


North York, Canada Healthy Planet Canada Full time

Job Duties:
- Develop a strong understanding of Healthy Planet’s vision, objectives. products, services, partners, and value proposition
- Develop and implement a marketing strategy to exceed growth targets, rapidly expand the customer base and promote the company brand. Present data-driven growth plans with proposals that outline investment and business outcomes and design marketing KPIs to manage performance and efficiency
- Identify business opportunities and develop engaging retail experiences to drive business results
- Develop and maintain a deep understanding of our various user personas, becoming a champion of customer insights within the organization
- Curate the customer journey to support major campaigns and continue building trust in our brand
- Focus on customer advocacy & marketing and develop strategies focused on existing customers to drive retention and expansion
- Brand Management and Corporate Communication for Healthy planet, and its stores
- Integrate and manage relevant digital channels to further enhance the consumer journey and promote Healthy Planet Brand
- Strategize product proposition, launch strategy, market research, roll out plan, awareness, and lead generation
- Partner with Business Leaders and stakeholders for campaign rollouts, product launches, promos, and events
- Lead generation through various mediums, lead analysis, monitoring, automation, and reporting
- Evaluate marketing campaigns and monitor them for effectiveness
- Generate revenue through marketing and branding efforts
- Create, manage, monitor, and optimize the marketing budget resulting in the most efficient cost of marketing operations
- Data analysis through quantitative data (e.g., metrics, analytics) and qualitative data (e.g., user feedback) to build and refine Marketing strategy, tell a compelling story and track performance.
- Coordinate with vendors and media agencies for press releases/coverage and PR
- Represent the company during Exhibitions, and other such Events
- Coach and mentor the Marketing Team to achieve top performance, develop individual skills, remove roadblocks, prioritize tasks, and consult as a trusted advisor

Requirements:
- Possess strong communication skills, interpersonal skills and should be able to interact and collaborate with internal and external stakeholders
- Exceptional leadership, strategic thinking and decision-making skills
- Adept in current and emerging marketing and communications technologies
- Demonstrate sound judgement and excellent research and analytical skills
- Entrepreneurial, strategic, and financially astute, the Marketing Director must be able to manage a substantial budget while engaging and motivating a dedicated team and external consultants.
- Entrepreneurial, strategic, and financially astute, the Marketing Director must be able to manage a substantial budget while engaging and motivating a dedicated team and external consultants

What We Offer:
- Awesome work environment and company culture
- Medical Benefits and flex spending account for Full-time employees
- Employee discounts
- Corporate Goodlife Membership
- Internal opportunities for growth


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