Specialist, Marketing

3 months ago

Calgary, Canada The University of Calgary Full time

**Description**

**Marketing **within **Ancillary Services** is currently seeking a Full-time Regular **Specialist, Marketing**.

**Summary of Key Responsibilities** (job functions include but are not limited to):
Copywriting, Editing, and Asset Creation:

- Write, edit, and adapt copy for the aforementioned items.
- Ensure copy is error-free and in-line with brand guidelines across all marketing channels.
- Work with stakeholders across Ancillary Services to ensure that information is correct and kept up to date.
- Adapt graphic design templates, adhering to brand guidelines.
- There will be various ad-hoc Marketing activities such as helping organize photoshoots, assisting in gathering data for annual reports, preparing surveys for Ancillary units and more.

Social Media Planning and Creation
- Work with different Ancillary units to create a carefully planned out content calendar for social media, including writing copy for social media posts.
- Stay up to date with the cyclical nature of postsecondary to inform audiences of the right information at the right time, and use that knowledge to guide the social media content.
- Follow social media trends and industry best practices to stay current.
- Work with students and other stakeholders to create visual content for social media.
- Create content that adheres to a social media guideline and carefully control content from others to ensure consistency.
- Brainstorm and work with the Marketing Manager on new ideas and projects that would resonate and have an impact on social media.
- Report on social media metrics.
- Follow competitors and report to Ancillary with ideas based on said competitors.

**Qualifications / Requirements**:

- Bachelor's degree in English, Marketing, Communications, Journalism, Business Administration or similar is required.
- Experience with managing and being responsible for social media content calendars, with content that adheres to a social media strategy/guideline.
- Must have a passion for writing, be able to demonstrate a sharp eye for detail and the ability to work well under pressure.
- Familiar with adapting copy to differing audiences, tones of voice and type of channel.
- Able to use basic graphic design tools such as Canva.
- Must be highly organized, detail-oriented and able to manage multiple projects simultaneously using excellent project management skills.
- Outstanding ability to think creatively, identify and resolve problems.
- Able to change priorities quickly and adapt in a fast-paced environment.
- Ability to work independently and as part of a team.
- An asset if experienced with post-secondary institutions and/or the student demographic.
- An asset if experienced with or willing to learn basic Abode Creative Suite skills.

**Application Deadline**: October 8, 2024

This position is part of the AUPE bargaining unit, and falls under the **_Specialist/Advisor Job Family, Phase 2_**.

For a listing of all management and staff opportunities at the University of Calgary, view our **Management and Staff Careers website**.

**About the University of Calgary**

UCalgary is Canada's entrepreneurial university, located in Canada's most enterprising city. It is a top research university and one of the highest-ranked universities of its age. Founded in 1966, its 36,000 students experience an innovative learning environment, made rich by research, hands-on experiences and entrepreneurial thinking. It is Canada's leader in the creation of start-ups. Start something today at the University of Calgary. For more information, visit ucalgary.ca.

The University of Calgary has launched an institution-wide Indigenous Strategy committing to creating a rich, vibrant, and culturally competent campus that welcomes and supports Indigenous Peoples, encourages Indigenous community partnerships, is inclusive of Indigenous perspectives in all that we do.
- We encourage all qualified applicants to apply, however preference will be given to Canadian citizens and permanent residents of Canada._

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