Product Marketing Specialist

3 months ago

Toronto, Canada Lone Wolf Technologies Full time

**We’re here to make real estate transactions simpler. We do that by providing a digital lead-to-close experience for agents, brokers, and their consumers. We’ve seen a lot of change over the past 30 years—but we’ve been here to support real estate from day one.**

**With the diverse landscape of the real estate industry, we want diverse talent We want to celebrate each other’s individuality and embrace our differences to enrich our commonalities and relationships throughout our organization, and we want you to be a part of that.**

As a Product Marketing Specialist, you will work closely with the Product Marketing Manager to contribute to the development of comprehensive marketing plans. Your role will involve conducting market research and analysis to identify key trends, competitive landscapes, and customer needs. You will assist in crafting compelling value propositions and messaging tailored for target audiences, and then implement and execute marketing strategies outlined in the plans.

Collaboration with the marketing team will be essential as you work together to create and optimize content for various channels, including digital platforms, social media, and traditional marketing materials. Monitoring and analyzing campaign performance metrics will also be part of your responsibilities, providing insights and recommendations for continuous improvement.

You will collaborate with internal and external stakeholders to gather product information and insights for effective marketing communication. While deep knowledge of the real estate industry is preferred, it is not required.

**WHAT YOU'LL DO**:

- Work closely with the Product Marketing Manager to contribute to the development of comprehensive marketing plans.
- Conduct market research and analysis to identify key trends, competitive landscape, and customer needs.
- Assist in crafting compelling value propositions and messaging for target audiences.
- Implement and execute marketing strategies outlined in the plans.
- Collaborate with the marketing team to create and optimize content for various channels, including digital platforms, social media, and traditional marketing materials.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
- Collaborate with internal and external stakeholders to gather product information and insights for effective marketing communication.

**WHAT YOU'LL NEED**:

- Bachelor’s degree.
- 2+ years product marketing experience in B2B SaaS solutions.
- Deep knowledge of the real estate industry preferred, but not required.
- Proficiency in translating features and functionalities into real-world benefits and value propositions through positioning/messaging.
- Knowledge of marketing, strategy, and KPIs.
- Strong communication and storytelling skills with the proven ability to develop creative solutions and adapt messaging to different audiences for different goals.
- Collaborator who can work positively with a range of stakeholders across the company, mitigating potential disagreements and finding common ground.

We’ve become the largest real estate software company in North America. Our products provide our client’s with a competitive advantage in today’s market and nearly 10,000 offices are utilizing our feature rich, fully integrated windows and web based software solutions.

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