Product Marketing Specialist

3 weeks ago

Toronto, Ontario, Canada Bitgo Full time

BitGo Product Marketing Specialist

BitGo stands at the forefront of digital asset solutions, providing services such as custody, wallets, staking, trading, and settlement. With a robust clientele of over 1,500 institutional partners globally, BitGo is a respected leader in the sector. We are seeking a Product Marketing Specialist to enhance our market presence. In this pivotal role, you will define our messaging, craft our go-to-market initiatives, and work closely with various teams across the organization. Candidates with a background in SaaS or financial marketing, strong communication abilities, and a drive for innovation are encouraged to consider this opportunity.

Key Responsibilities

  • Develop and refine messaging and positioning to boost visibility and user engagement
  • Collaborate with Sales to produce effective sales materials and enhance conversion rates
  • Engage with Product Management to align on product development priorities
  • Design and execute marketing campaigns and lead nurturing strategies to generate interest
  • Work alongside PR and Content teams to create insightful articles and blog content

Qualifications

  • A minimum of 4 years in professional marketing roles
  • At least 2 years of experience in product marketing within the SaaS or finance sectors
  • Exceptional writing and verbal communication skills
  • Ability to work independently and take ownership of projects
  • A collaborative mindset with a proactive approach to problem-solving

Why Consider BitGo?

Be part of a dynamic team of innovators who are reshaping the financial landscape through cryptocurrency solutions. At BitGo, you will have the chance to contribute to a transformative journey and influence the future of finance. We offer a competitive compensation package, comprehensive health benefits, a 401k matching program, parental leave, and an engaging startup culture. If you are looking to make a significant impact in a forward-thinking environment, BitGo could be the right fit for you.

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