Product Marketing Specialist

3 weeks ago

Toronto, Canada commonsku Full time

Join the team that is changing the promo industry

commonsku is changing the way businesses within the $25 Billion promotional products space work. We are the leading platform for promo product distributors-combining CRM, Order Management, and eCommerce into one sophisticated hub.

But, we don't just sell software; we believe in helping our customers build better businesses. Through collaboration, connection, and our skummunity (commonsku-community, get it?), we are elevating our customers and the world of branded merchandise. We are thought and brand leaders, pushing the boundaries of what's possible in promo.

Our culture and values

Our values - Community First, Ten Steps Ahead, Fast Forward, and Delightful Work - drive us to create an exceptional experience for our customers, our partners, our industry, and our team.

We believe in the power of a team of nice people who are great at what they do. It's pretty simple, really We love creativity, a great sense of humour, enthusiasm, collaboration, risk-taking, optimism, and diverse opinions.

We are remote-first and maintain our headquarters in Toronto, ON. Our team spans across Canada and into the US. We gather together in Toronto twice a year, so no matter where we live, we get to spend time together to collaborate, learn, and celebrate (It's the best)

Product Marketing Specialist

As commonsku's Product Marketing Specialist, you'll expand our Product Marketing team to help execute on our go-to-marketing strategy. You will work closely with the Manager of Product Marketing to launch campaigns to our prospects and customers that evangelize our platform and its new features.

You'll work on:

- Executing comprehensive go-to-market strategies for new product launches and feature releases, including target audience identification, messaging, and channel strategy.
- Crafting compelling product positioning and messaging that resonates with our target audience and differentiates our products from competitors.
- Collaborating with Community Marketing to create social media content, including content in which you will appear on camera
- Executing and managing product-led webinars, including scheduling, coordinating guests, and running the events.
- Collaborating closely with product management, sales, and customer success teams to align product marketing efforts with overall business objectives.
- Supporting the creation of sales enablement materials, including product demos, presentations, battle cards, and training sessions to ensure they are equipped to effectively sell our products.
- Conducting thorough market research to identify key trends, customer needs, and competitive landscape. Use insights to inform product positioning, messaging, and strategy.
- Gathering and analyzing customer feedback to inform product development and marketing strategies. Use customer insights to create targeted marketing campaigns that address pain points and highlight product benefits.
- Monitoring and analyzing the performance of product marketing campaigns, using data-driven insights to optimize and improve future strategies.
- Communicating and educating the commonsku team on commonsku platform updates and new features

With the experience we think will help you succeed:

- 1-2 years of experience in a Product Marketing role
- Experiencing in a Marketing role in a B2B SaaS technology company (if it was marketing to small and medium sized businesses, that's a plus)
- Experience working with Hubspot, Zoom Webinar,, Photoshop, and Asana
- Experience collaborating with Sales, Customer Success, and Product Management
- Strong collaboration skills with diverse groups
- Exceptional communication skills, especially when communicating to different and diverse groups
- Ability to thrive in a fast-paced environment while manage multiple priorities with grace, flexibility and humour
- Proven track record of creativity and creative problem-solving
- Ability to create excitement and enthusiasm in others

We believe in paying fairly and being proactive about ensuring our team is rewarded growth and innovation. We value unique contributions and being a place where people can grow and do the best work of their careers.

We offer benefits coverage for employees, a group RRSP plan with employer contributions, annual office closure between December 25 and January 1, parental leave top-up, and a flexible work environment that supports individuals, families, and people of diverse needs. Oh and super cool merch

Interested? Excellent

commonsku is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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