Product Marketing Manager

7 days ago


Quebec City, Canada Swapcard Full time

At Swapcard, we build communities by empowering meaningful connections and know it all begins with a strong community of our own. We believe that diverse collaboration brings us closer to embracing change and propels us to form the ideas of tomorrow in an ever-evolving world.

Powered by artificial intelligence, Swapcard is the only end-to-end community platform for virtual and hybrid events. Behind this vision, stands a passionate, curious, and down-to-earth team. We believe an environment of trust, autonomy, and support is integral to our success. As a result of putting people first, career evolution and rapid growth have become regular commodities.

With 42 nationalities amongst a team of more than 200 innovative minds, we enjoy an open-minded environment where opinions and ideas are encouraged and exchanged freely in order to create a product and company we can all be proud of. We’ve also learned that the more moments we share, the more comfortable, communicative, and confident we are when working together. That’s when the real magic occurs.

And the best part? Swapcard offers full remote opportunities, which means you’ll be able to bring your best self to the table no matter where in the world you are located We fully support and empower an international environment, where all cultures, mindsets, and backgrounds are equally welcome and appreciated.

**Our Values**

**\uD83D\uDCDA Curiosity**: Rapid growth and evolution are the results of our endless quest for new knowledge and understanding. We’re interested in our peers and their concerns. Anything novel or innovative excites us.

**\uD83D\uDC7D Open-mindedness**: Feedback and ideas can be exchanged freely, without being taken personally. We welcome Swapcardians of all sorts and learn from each other’s personal and professional experiences.

**✊\uD83C\uDFFE Humanity**: Empathy encourages a kind and down-to-earth environment where we all feel comfortable and free to be human. We never have to wear a mask or hide who we are.

**\uD83C\uDFAF Resilience**: We have a desire to win and don’t take no for an answer. We prefer the term “experiment” over “failure”. We are solution-oriented and find innovative approaches to succeed.

**\uD83C\uDFCB\uD83C\uDFFD‍ ️ Ambition**:Nothing is impossible. We're always striving to get better, seize opportunities, and reach the top. We are encouraged to dream big and believe in ourselves.

Are you a customer driven and highly competent Product Marketer looking for a new challenge? Swapcard is looking for a Product Marketing Manager to lead this function within our marketing team. By joining us, you are guaranteed to have a direct impact in our go-to-market strategy and marketing & sales success.

Reporting directly to the VP of Marketing, this role has both strategic and hands-on execution responsibilities. You will be part of a core team working on digital innovation for the events industry, collaborating closely with Product, Marketing, Sales, and Customer Success to launch winning products in the marketplace. And, you will build and maintain a strong understanding of our product roadmap, customer solutions, and the market ecosystem.

**What will you be doing?**:

- GTM Strategy: Support pipeline growth through direct & partner sales channels. Research and advise on verticals, segments, personas, themes, and topics for integrated marketing programs and assess their effectiveness.
- Product Launches: Plan the launches of net-new products and releases of new features for existing products, and manage the cross-functional implementation of the plan. Ensure that the GTM roles are enabled on the latest product capabilities and ready to take it to market.
- Market intelligence: Be the expert on our buyers - how and why they buy, and their key buying criteria. Conduct research to drive positioning, messaging, and promotion.
- Develop and maintain product positioning, messaging, and USPs for our core and prime market segments.
- Sales Enablement & Success: Partner with our sales leaders to drive win rate and sales velocity by developing compelling messaging and assets that drive purchase decisions, including sales playbooks, value assessment tools, and presentations. Understand, support, and train our sales channels.
- Create and maintain a knowledge base of the competitive landscape, gain insight to improve differentiation, and craft competitive positioning.
- Track product usage trends to inform product development, pricing/packaging, content, and collateral
- Collaborate with the rest of the marketing teams on ongoing projects
- Write expert articles and speak at events about our industry

**Yor profile**:

- 5+ years of B2B product marketing experience (preference for experience in tech / SaaS)
- Experience developing messaging and positioning for executive buyers (Director++) with a focus on transformation, technology, and innovation - a must. Experience in Value Stream Management, Enterprise Agil



  • Quebec City, Canada Qohash Full time

    Qohash is a cybersecurity startup, modernizing industry practices around the detection and protection of enterprise-sensitive information. We enable organizations to more efficiently and accurately manage data risks and prevent breaches. One of our key differentiators is the ability to provide truly actionable and meaningful insights to our users who live...


  • Quebec City, Canada Microchip Technology Full time

    Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization? We...


  • Quebec City, Canada ABB Full time

    **Global Product Line Market Manager**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together,...


  • Québec City, Canada Devoted Studios Full time

    Devoted CG is a new platform in Early Access that will transform how companies find and work with freelance talent for game asset creation.  Our mission is to create equal opportunities for all talent globally to work on the games of their dreams. We are looking for an experienced games industry Product Marketing Manager to lead the marketing efforts for...


  • Québec City, Canada Devoted Studios Full time

    Devoted CG is a new platform in Early Access that will transform how companies find and work with freelance talent for game asset creation. Our mission is to create equal opportunities for all talent globally to work on the games of their dreams. We are looking for an experienced games industry Product Marketing Manager to lead the marketing efforts for our...


  • Québec City, Canada Devoted Studios Full time

    Devoted CG is a new platform in Early Access that will transform how companies find and work with freelance talent for game asset creation. Our mission is to create equal opportunities for all talent globally to work on the games of their dreams. We are looking for an experienced games industry Product Marketing Manager to lead the marketing efforts for our...


  • Québec City, Canada Devoted Studios Full time

    Devoted CG is a new platform in Early Access that will transform how companies find and work with freelance talent for game asset creation.  Our mission is to create equal opportunities for all talent globally to work on the games of their dreams. We are looking for an experienced games industry Product Marketing Manager to lead the marketing efforts for...

  • Marketing Manager

    3 weeks ago


    Quebec City, Canada EXFO Full time

    Marketing Manager **Main locations**:Quebec, Quebec, CA**Job Type**:Full-time**Workplace type**:Hybrid**Offer number**:3241EXFO develops smarter test, monitoring and analytics solutions for the global communications industry. We are trusted advisers to fixed and mobile network operators, hyperscalers and leaders in the manufacturing, development and...

  • Marketing Manager

    4 weeks ago


    Quebec City, Canada Leger Full time

    WHO WE ARE At Leger, we know Canadians. With over 30 years of experience, we are THE most accurate market research firm in Canada. Joining our company means joining a team of 600 passionate people who are committed to their work. We are the largest Canadian-owned market research and analytics company, with 8 offices across Canada and the United States. WHY...

  • Product Manager

    3 weeks ago


    Quebec City, Canada EightSix Network Full time

    Job Description Conair Consumer Products ULC is a privately owned company and part of Conair LLC, a Global organization operating in more than countries. Located in Woodbridge, Ontario and offices in Montreal, Quebec, we are a leading beauty care and small kitchen appliances company with brands such as Conair, Cuisinart, and BaBylissPRO and we service...


  • Quebec City, Canada Kimoby Full time

    **Company profile** Since 2013, Kimoby has revolutionized the auto dealership industry with its Dealership Engagement System (DES). Tailored for North American auto groups and independent dealerships, Kimoby DES is a game-changer in this archaic industry, driving increased revenue, superior customer experiences, and scalable business growth. The...


  • Quebec City, Canada EightSix Network Full time

    Job Description We are a consumer-packaged goods company located in the heart of downtown Montreal, that manufactures, develops, designs and markets consumer products under license for a major American national brand. We are looking for a passionate, dynamic, and innovative marketer to drive our marketing objectives. Our marketing department is...


  • Montreal, Quebec, Québec, Canada VIBRANT Marketing Full time

    VIBRANT est une agence de marketing commercial de premier plan en Amérique du Nord qui favorise la réussite de ses partenaires en leur proposant des expériences engageantes et des stratégies efficaces.En tant que Gestionnaire de projets marketing pour notre équipe d’expériences immersives, vous jouerez un rôle de premier plan dans la réalisation de...


  • Quebec City, Canada Premier Tech Full time

    Are you fueled by innovation and driven to create impactful marketing strategies? Do you have a knack for rallying professionals and experts to amplify the market's response to your message? If leading the charge on product development from concept to launch excites you, then your next adventure awaits! **Your future team** At Premier Tech Systems and...


  • Quebec City, Canada EightSix Network Full time

    Job Description Our client is an SME medical product manufacturer, offering their products through retailers, pharmacies, and directly to consumers. We are seeking to hire a National Marketing Manager for their Montreal office (onsite 2-3 times weekly). The position can pay up to $, base salary depending on experience, along with a 10% annual bonus,...


  • Quebec City, Canada Eddyfi Technologies Full time

    Are you up for a challenge in the world of high-tech? We'd love to have you on board! Eddyfi Technologies is looking for a Marketing Project and Campaign Manager. **Your Daily Life**: Under the guidance of the Vice President of Marketing, the Marketing Project and Campaign Manager will primarily oversee the planning, execution, and evaluation of marketing...


  • Quebec City, Canada Eddyfi Technologies Full time

    Are you up for a challenge in the world of high-tech? We'd love to have you on board! Eddyfi Technologies is looking for a Marketing Project and Campaign Manager. **Your Daily Life**: - Under the guidance of the Vice President of Marketing, the Marketing Project and Campaign Manager will primarily oversee the planning, execution, and evaluation of...


  • Quebec City, Canada Medavie Blue Cross Full time

    For over 75 years, Medavie Blue Cross has been a leading health and wellness partner for individuals, employers and governments across Canada. As a not-for-profit organization, we proudly invest in communities to help address some of Canada’s most pressing health care challenges. We are one of Canada's Most Admired Corporate Cultures, one of Canada’s Top...


  • Quebec City, Canada EightSix Network Full time

    Job Description THE COMPANY Our client is a rapidly growing Montreal based Financial Technology SaaS company. A dynamic startup, the company provides innovative software solutions to modernize wealth management and accounting activities. Positioned to establish a strong presence in the market, our client’s mission is to empower businesses to...

  • Event Staff

    3 weeks ago


    Quebec City, Canada XMC Sponsorship and Experiential Marketing Full time

    Job Summary: We are seeking a dynamic and enthusiastic Brand Ambassador to represent our company and promote our products or services. As a Brand Ambassador, you will embody the brand's image and engage with potential customers to increase brand awareness and drive product sales. **Responsibilities**: - Conduct product demonstrations to showcase features...