Product Marketing Manager
4 months ago
**Offer in French below**
We are looking for a versatile individual for a key role at Moov Pool Products. The PMM will lead product management tasks as well as marketing efforts. Through close collaboration with our international partners, marketing content designers, and other stakeholders, the PMM will shape effective content around our product lines.
**Product Management**
- Support the product team in developing new lines and improving existing products
- Manage the life cycle of all products and make recommendations on improvements or discontinuation of product lines
- Plan and execute product launches through beta tests, manual creation, quick start guides, etc.
- Be the first point of contact with external factories to ensure specifications and timelines are met
- Oversee competitive intelligence and ensure our positioning and pricing strategy are effective
**Marketing**
- Create marketing strategies to promote our product lines
- Lead the creation of content for our products, such as brochures, presentations, newsletters, social media posts
- Lead the creation and distribution of marketing tools such as trade marketing items, press releases, blogs, etc.
- Manage online and offline marketing campaigns to support sales and brand awareness
- Manage all trade shows across North America
- Oversee all social media channels
**Qualifications**
- Bachelor's degree or equivalent experience in a related field
- 3+ years of product marketing experience
- Excellent verbal, written, and presentation skills in English and French
**Benefits**
- 2 weeks of vacation + 2 fixed weeks during the holidays
- 5% RRSP matching
- Group health insurance
//
Nous recherchons une personne polyvalente pour un rôle clé chez Moov Pool Products. Le PMM dirigera les tâches de gestion de produit ainsi que les efforts de marketing. Grâce à des collaborations étroites avec nos partenaires internationaux, nos concepteurs de contenu marketing et d'autres parties prenantes, le PMM pourra façonner un contenu efficace autour de nos gammes de produits.
**Gestion de Produit**
- Soutenir l'équipe produit dans le développement de nouvelles gammes et l'amélioration des produits existants
- Gérer le cycle de vie de tous les produits et proposer des recommandations sur les améliorations ou le retrait des gammes de produits
- Planifier et exécuter les lancements de produits via des tests bêta, la création de manuels, des guides de démarrage rapide, etc.
- Être le premier point de contact avec les usines externes pour garantir que les spécifications et les délais sont respectés
- Superviser la veille concurrentielle et s'assurer que notre positionnement et notre stratégie de prix sont efficaces
**Marketing**
- Créer des stratégies marketing pour promouvoir nos gammes de produits
- Diriger la création de contenu sur nos produits tels que des brochures, des présentations, des newsletters, des publications sur les réseaux sociaux
- Diriger la création et la distribution d'outils marketing tels que des éléments de Trade Marketing, des communiqués de presse, des blogs, etc.
- Gérer les campagnes marketing en ligne et hors ligne pour soutenir les ventes et la notoriété de la marque
- Gérer tous les salons professionnels en Amérique du Nord
- Superviser tous les canaux sociaux
**Qualifications**
- Diplôme de licence ou expérience équivalente dans un domaine connexe
- 3 ans ou plus d'expérience en marketing produit
- Excellentes compétences verbales, écrites et de présentation en anglais et en français
**Avantages**
- 2 semaines de vacances + 2 semaines fixes pendant les fêtes
- 5 % de contrepartie pour le REER
- Assurance santé de groupe
Pay: From $60,000.00 per year
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 2 years (preferred)
Work Location: In person
Application deadline: 2024-09-30
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