Marketing Manager

3 months ago

Calgary, Canada Nutters Everyday Naturals Full time

**Overview**
As the Marketing Manager, you will play a pivotal role in driving our vision to be the first-choice retailer of natural, specialty and wellness products. Your primary responsibility will be to build and enhance brand awareness on a national scale, ensuring that Nutters Everyday Naturals is top-of-mind for consumers seeking natural health solutions. You will be a key member of a collaborative and dynamic team, working closely with various departments to develop and execute effective marketing strategies that resonate with our target audience

**Core Accountabilities (listed in order of importance)**
- **Brand Awareness**:a strong focus on building the Nutters brand nationally through multiple media sources with a 2-pronged approach. One focused on customers of the brand and another focused on potential business owners looking to acquire a franchise. Lead and manage the launch of the Nutters Everyday Rewards loyalty program

**Marketing Strategy development and implementation**: working with a skilled and experienced marketing team, develop a strategy that aligns with the company vision and goals. This strategy would be highly detailed and planned in collaboration with the leadership team as well as the marketing team. The strategy will include both traditional and innovative marketing channels.

**Customer acquisition and retention**:through existing and new tools, work with the operations and marketing teams to develop plans to increase customer traffic regularly through acquiring new and retaining existing customers.

**Vendor Relations**:work with traditionalmedia sources and build relationships in the media industry as well as the health food industry. Manage rate negotiations, media buying, scheduling strategies and match media brands with Nutters demographics. Maintain and develop Co-op Vendor Programs as a revenue generator including oversight of ongoing flyer programs and other elements that contribute to the overall co-op revenue generation.

**KEY RESPONSIBILITIES**
- Lead and manage the launch of the Nutters Everyday Rewards loyalty program
- Develop and implement comprehensive marketing strategies that align with our company’s vision and goals.
- Lead initiatives to build brand awareness and recognition, both nationally and within key markets.
- Oversee the creation of compelling marketing campaigns that highlight our product offerings and emphasize our commitment to wellness.
- Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure a consistent and unified brand message.
- Analyze market trends, customer insights, and competitive activities to inform marketing strategies and optimize performance.
- Monitor and report on the effectiveness of marketing campaigns, making data-driven recommendations for improvement.
- Cultivate relationships with media, influencers, and strategic partners to amplify our brand presence.
- Ensure that all marketing materials and communications reflect our brand’s values and adhere to regulatory guidelines
- Coach, mentor and develop the marketing team members. Provide guidance, feedback and annual reviews to facilitate their development.
- Develop, allocate and manage the marketing budget based on company initiatives and goals with detailed plans on the execution.

**CORE COMPETENCIES**
- **Customer Orientation**:focused on ensuring all employees provide excellent customer service by ensuring customers (internal and external), believe they are getting what they need and are satisfied with the service they are receiving.
- **Excellent interpersonal and collaboration skills - **concerned with the team success as well as individual performance; works successfully across all areas of the business, specifically with other store managers and corporate office staff.
- **Visible leadership skills** - empowers & motivates others to achieve; seeks out and responds effectively to feedback; listens well to others.
- **Well-developed communication skills** - fosters mutual understanding using solid verbal, written and group presentation skills; able to effectively influence and positively negotiate with others.
- **Strong organizational skills** - ability to prioritize, manage multiple priorities, be resourceful despite competing demands, solid time management skills.
- **Professional** - is credible, demonstrates integrity, is solution orientated, and decisive by nature.
- **Self-starter** - has high energy levels; is positive and enthusiastic.

**QUALIFICATIONS**
- Proven experience in marketing, with a focus on brand building and awareness.
- Strong understanding of the natural health and wellness industry is a plus
- Excellent communication and project management skills.
- Ability to work effectively in a collaborative team environment.
- Creative thinker with a passion for developing innovative marketing solutions.
- Experience in digital marketing and analytics
- Bachelor’s degree in marketing, Busine

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