Demand Generation Marketing Specialist

5 days ago


Toronto, Canada Sage Full time

Are you a bilingual demand gen marketer fluent in French and English, with a knack for creating impactful campaigns?

We're looking for a talented Demand Generation Marketing Specialist to join our team and help us reach more French-speaking small and medium-sized businesses in Canada. Sage’s accounting software solutions are expanding in Canada, helping more SMBs succeed - yet we’ve only scratched the surface of its full market potential. This is an opportunity to leverage your bi-lingual and marketing abilities.

In this role, you’ll focus on planning and executing multi-channel marketing campaigns designed to drive lead generation and pipeline growth. You’ll manage data-driven campaigns across the funnel, ensuring their successful execution. Additionally, you’ll work closely with product marketing, sales, and external agencies, requiring strong communication skills and a collaborative approach.

What’s in it for you?
- Expand your skills at a global SaaS company, contributing to a products voted #1 in customer satisfaction for 10 consecutive years.
- Grow your international professional network by collaborating with globally diverse, customer-centric marketing and sales teams committed to innovation, boldness, and effectiveness.
- Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and community volunteering via our Sage Foundation.

Location: Hybrid; 3 days of in-office collaboration from either our Toronto or Vancouver office.

Minimum Qualifications - Is this you?
- Fluent in both French and English (required)
- 2 years of experience in full-funnel demand generation marketing or growth/performance marketing (ideally within Software)
You can provide examples of effectively:

- Experience building demand gen programs, demonstrating initiative in execution.
- Utilizing your deep analytical skills, experience with data analysis tools (e.g., Google Analytics, Tableau), and a strong grasp of marketing metrics and KPIs.
- Collaborating across sales and marketing teams, understanding its value, and being adaptable, influential, and proactive.
- Strong project management skills with attention to detail.

**Key Responsibilities**
- Help to localize and execute demand-generation strategies to drive qualified leads and sales opportunities for our French language products.
- Collaboration with the sales team and product marketing managers (PMMs) will ensure alignment on target accounts, messaging, and lead follow-up.
- Analyze and report on campaign performance, making data-driven decisions to optimize results.
- Monitoring and optimizing the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).

Benefits? We have plenty...
- 100% paid premiums for health, dental, and vision coverage
- RRSP contribution match (100% up to 4%)
- 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)
- Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
- 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date
- 5 days paid yearly to volunteer (through Sage Foundation)
- $5,250 tuition reimbursement per calendar year starting 6 months after your hire date
- Sage Wellness Rewards Program (annual fitness reimbursement)
- Library of on-demand career development options and ongoing training offerings

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. Certain provinces in Canada require job postings to include a reasonable estimate of the salary range applicable to the role. For this role, in those locations, the target base salary range for new hires is C$75,000 to C$90,000. In addition to base salary, employees will participate in a bonus plan (20%) based on company and individual performance. Our talent acquisition team will provide specific opportunities on our bonus or incentive programs. The range listed is just one component of the Sage total compensation package.

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