Digital Marketing Specialist

5 months ago

Montroyal, Canada Maison Battat Inc. Full time

**Digital Marketing Specialist (German Market)**
**Maison Battat Inc. - Montreal, Quebec, Canada**

At Battat, we’re in the business of making kids happy. Thanks to our team of dynamic, talented and motivated individuals, we design and manufacture high quality, educational, and innovative toys that kids and parents around the world have loved for over 45 years Joining Battat means working in a multidisciplinary team within a growing privately-owned international company. It also means joining a stimulating workplace, full of professional challenges and the possibility to develop and grow.

Reporting to the Director of International Marketing, the **Digital Marketing Specialist **is responsible for leading the day-to-day management and delivery of digital marketing plans. Your role involves strategic planning, enhancing brand awareness within the digital space, driving website traffic and acquiring leads.

As the Digital Marketing Specialist for Germany, you will collaborate closely with cross-functional teams and markets to support building brand awareness and converting your market sales. You will join a young and passionate international marketing team in a highly entrepreneurial and fast-paced organization. If you are creative, results-oriented and a strategic thinker who loves all aspects of marketing, thrives in new challenges and takes ownership of projects from inception to completion, this role could be the right fit for you

**Your role**
- Perform market research and competitor analysis;
- Plan an annual marketing budget and monitor marketing spend accordingly;
- Monitor campaign performance using tools such as Facebook Ads, Google Ads, Google Analytics, Google Tag Manager and Search console;
- Manage local social media channels, taking into account retailer and distributor sales objectives;
- Develop local influencer marketing strategy and execution;
- Implement PPC strategies to grow brand awareness and conversions, including Google Search, Display, YouTube and Facebook paid marketing campaigns;
- Manage content on WordPress and Shopify;
- Coordinate non-digital marketing activities in the assigned market, including in-store shop fits, events and public relations;
- Partner with other departments across the company, including sales and marketing teams, as well as external stakeholders such as retailers and distributors.

**What we’re looking for**
- University degree in business, marketing, e-commerce or related field;
- Strong knowledge of digital marketing concepts and experience working with transactional and non-transactional websites;
- Strong Excel and analytical skills needed;
- Knowledge of Google, Facebook and YouTube advertising platforms (Google and Facebook certifications are a strong asset);
- Excellent level in German is necessary to communicate with international clients and external partners
- Adaptable, self-reliant, solution-oriented and strong attention to detail;
- Ability to adapt to a constantly changing and dynamic environment.

**Experience**:

- 2+ years experience in some combination of e-commerce, social media and paid digital marketing;
- B2C marketing experience is an asset;
- Experience living in or working in international markets (an asset).

**Learn more about our company and our products on our websites**:
We offer a competitive salary based on experience, a generous group benefits package and continued education.

**Spécialiste Marketing Digital (marché Allemand)**
**Maison Battat Inc. - Montréal QC**

Battat est une entreprise internationale privée située à Montréal qui est établie en Amérique du Nord depuis plus de 45 ans et qui connait une croissance constante. Nous sommes dans le domaine de la conception et de la fabrication de jouets éducatifs et innovants de haute qualité. Nous sommes une équipe de personnes dynamiques dans un environnement de travail flexible à travers lequel chacun de nous atteint son plein potentiel, ce qui contribue à la réussite de l'entreprise.

Relevant du directeur du marketing international, le/la **spécialiste, marketing numérique** est responsable de diriger la gestion quotidienne et la livraison des plans de marketing numérique. Votre rôle implique la planification stratégique, l'amélioration de la notoriété de la marque dans l'espace numérique, la génération de trafic sur le site web et l'acquisition de prospects.

En tant que spécialiste, marketing numérique pour l'Allemagne, vous allez collaborer avec des marchés et des équipes interfonctionnelles pour soutenir le renforcement de la notoriété de la marque et la conversion de vos ventes sur le marché. Vous rejoindrez une équipe marketing internationale jeune et passionnée dans une organisation hautement entrepreneuriale et au rythme rapide. Si vous êtes créatif(tive), axé(e) sur les résultats et stratégique et vous aimez tous les aspects du marketing, les nouveaux défis et entreprenez les projets du début à la fin, ce poste po

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