Digital Marketing Manager

3 months ago

Montroyal, Canada Maison Battat Inc. Full time

**Digital Marketing Manager**

**Maison Battat Inc. - Montreal QC**

Battat is a family-run toy company with headquarters in Montreal and over 45 years in the industry. We are in the business of designing and manufacturing high-quality, educational, innovative toys and have experienced constant growth over the years. We are a team of dynamic individuals in an organic environment through which we all grow and in turn, contribute to the company’s success.

We are currently looking for a talented and motivated **Digital Marketing Manager**

**Responsibilities**:

- Perform market research and competitor analysis;
- Manage local social media channels, taking into account retailer and distributor sales objectives;
- Implement PPC strategies to grow brand awareness and conversions, including Google Search, Display, YouTube and Facebook paid marketing campaigns;
- Monitor campaign performance using tools such as Facebook Ads, Google Ads, Google Analytics, Google Tag Manager and Search console;
- Plan a dedicated marketing budget and monitor marketing spend accordingly;
- Coordinate non-digital marketing activities in the market, including in-store shop fits, events and public relations;
- Partner with other departments across the company, including sales and marketing teams, as well as external stakeholders such as retailers and distributors.

**Skills, Competencies & Requirements**:

- Bachelor’s degree in business, marketing, e-commerce or related field
- Strong knowledge of digital marketing concepts, terminology and experience working with transactional and non-transactional websites
- Strong Excel and analytical skills needed
- Knowledge of Google, Facebook and YouTube advertising platforms (Google and Facebook certifications are a strong asset)
- Excellent written English (a third language such as Italian, Spanish, Portuguese, Chinese or Japanese is an asset)
- Adaptable, self-reliant, solution-oriented and strong attention to detail
- Ability to adapt to a constantly changing and dynamic environment

**Experience**:

- 2+ years experience in some combination of e-commerce, social media and paid digital marketing
- B2C marketing experience
- Experience using Facebook Ads, Google Ads and similar third-party campaign management tools
- Experience with WordPress and Shopify content management systems (an asset)
- Experience living in or working in international markets (an asset)

**Learn more about our company and our products on our websites**:
We offer a competitive salary based on experience, a generous group benefits package and continued education.

**Gestionnaire du Marketing Digital**

**Maison Battat Inc. - Montréal QC**

Battat est une entreprise internationale privée située à Montréal qui est établie en Amérique du Nord depuis plus de 45 ans et qui connait une croissance constante. Nous sommes dans le domaine de la conception et de la fabrication de jouets éducatifs et innovants de haute qualité. Nous sommes une équipe de personnes dynamiques dans un environnement de travail flexible à travers lequel chacun de nous atteint son plein potentiel, ce qui contribue à la réussite de l'entreprise.

Nous recherchons actuellement un(e) **Gestionnaire du Marketing Digital **talentueux (euse) et motivé (é)

**Responsabilités**:

- Réaliser des études de marché et des analyses de la concurrence ;
- Gérer les canaux de médias sociaux locaux, en tenant compte des objectifs de vente des détaillants et des distributeurs ;
- Mettre en œuvre des stratégies PPC pour accroître la notoriété de la marque et les conversions, y compris les campagnes de marketing payant Google Search, Display, YouTube et Facebook ;
- Contrôler les performances des campagnes à l'aide d'outils tels que Facebook Ads, Google Ads, Google Analytics, Google Tag Manager et Search console ;
- Planifier un budget marketing dédié et contrôler les dépenses marketing en conséquence ;
- Développer et exploiter les canaux locaux de marketing par courriel à l'aide d'outils tels que Mailchimp ;
- Coordonner les activités de marketing non numérique sur le marché, y compris les ajustements en magasin, les événements et les relations publiques ;
- Travailler en partenariat avec d'autres services de l'entreprise, notamment les équipes de vente et de marketing, ainsi qu'avec des parties prenantes externes telles que les détaillants et les distributeurs.

**Aptitudes, compétences et exigences**:

- Baccalauréat en commerce, en marketing, en commerce électronique ou dans un domaine connexe.
- Solide connaissance des concepts et de la terminologie du marketing numérique et expérience de travail avec des sites web transactionnels et non transactionnels.
- Solides compétences en Excel et en analyse
- Connaissance des plateformes publicitaires de Google, Facebook et YouTube (les certifications Google et Facebook sont un atout)
- Excellent anglais écrit (une troisième langue telle que l'italien, l'espagnol, le portu

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