Advisor, Social

4 weeks ago


Halifax, Canada Nova Scotia Power Inc. Full time

**Job Title**: Communications Advisor, Social & Digital Media

**Company, Department**: Nova Scotia Power, Corporate Communication & Public Affairs

**Location**: Halifax, NS - Hybrid

**Type of Employment**: Regular, Full Time

**Closing Date**: July 11th, 2023

**Reference Number**: 11452

***

At Nova Scotia Power, our team is working together with our customers and stakeholders towards a cleaner energy future for communities across the province. We’ve already made significant progress together, and there is a lot of important work still ahead as we continue our path to achieve 80% renewable energy by 2030.

There has never been a better time to join the Corporate Communications team at Nova Scotia Power, and to help us tell the story of the technology, innovations and the people who are driving and supporting Nova Scotia’s clean energy transition.

As the Communications Advisor, Social and Digital Media, you will join the Corporate Communications team, reporting to the Manager, Communications & Brand Strategy. Your role will be focused on the management of our social and digital channels, and the development of content that tells our story and engages customers.
- As part of this role, you will also provide support to the Senior Advisor, Communications on media relations activities as needed.
- This role requires flexibility of work hours as well as providing support during storms and major outages. Weekend on-call responsibilities on a rotational basis are also shared across the Corporate Communications team. Compensation for this work is provided according to company policy.

**Key Responsibilities**

***

**CONTENT MANAGEMENT AND PRODUCTION**
- Responsible for the execution of Nova Scotia Power’s content strategy through digital communications channels.
- Contribute to content production by ideating social media content concepts, supporting direction and production of video content, and developing blog articles.
- Manage and update web content using CMS, ensuring all content aligns with brand voice and tone.
- Build and maintain effective working relationships with internal teams to support content needs, including those in Customer Care and Customer Solutions.

**MEASUREMENT AND ANALYTICS**

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- Responsible for reporting, including summarizing trending conversation, and identifying issues and hot topics.
- Identify and escalate customer issues and trending social media conversations.
- Summarize community reaction to hot button issues and liaise with internal stakeholders to develop messaging and communications recommendations.

***

**COMMUNITY MANAGEMENT AND MONITORING**

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- Collaborate with Corporate Communications team to develop key messages for social media FAQs, and ensure messaging is consistent and aligned with brand voice.
- Monitor customer interactions and identify community management opportunities for engagement and audience growth.
- Provide social media support during storms, major outages, and issues response.

***

**SUPPORT FOR MEDIA RELATIONS**

***

Provide support for media relations, including:

- Working with internal teams to prepare responses and statements for media in a timely fashion.
- Identifying and leveraging proactive opportunities to share stories of work/projects happening in communities across the province to keep our customers informed.
- Support on other tasks and activities as needed.

***

**Qualifications**

***

**Skills and Capabilities**:
***
- Social media management experience, including content creation and channel management.
- Possess outstanding writing skills, with the ability to champion brand voice.
- A strong understanding of the nuances of each social media channel, and how social contributes to overall brand reputation.
- Sound judgement when handling challenging customer and communications issues.
- Highly organized, with the ability to problem-solve, make decisions, and escalate to management when needed.
- Passionate about storytelling and creative content, and in-touch with social media trends and content formats.
- Understands the importance of analytics, with the ability to make data driven decisions as part of content planning process.
- Experience in working with agency partners and/or cross functional teams.

***

**Education and Experience**:
***
- A minimum of two years of experience creating and executing successful social strategy/content.
- Demonstrated relevant experience with focus on social media management, content creation and social/digital monitoring, analysis, and reporting.
- Demonstrated experience working with external vendors and cross functional teams.

**Why join our team at Nova Scotia Power?**

***
- **Flexibility**: Hybrid work model with flexible remote workdays.
- **Health & Wellbeing**: A comprehensive benefits plan, access to a free on-site fitness centre. Employee and Family Assistance Program, Perkopolis Membership, parental leave top-up plan and wellness benefits.
- **Grow Your Career**: Opportu



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