Manager of Sales

4 months ago

Toronto, Canada Connect.ca Full time

At Connect.ca, we are an award-winning real estate team that takes an **Investment Advisor** approach to real estate.

With a focus on helping clients build wealth through real estate, we have facilitated over **$2 billion** in sales of pre-construction condos and resale properties across Ontario.

Our mission is to make real estate simple, whether it’s buying, selling, managing, or investing. We provide a **full-service experience** that covers every aspect of the real estate journey, driven by our commitment to **world-class customer service**.

Our goal is to help clients buy and sell their dream homes with ease, achieve financial freedom, create generational wealth, and enjoy the real estate process, all while maintaining strong, long-term relationships.

As we aggressively scale toward becoming the **#1 real estate team in Canada**, we are looking for key team members who are passionate about real estate, have a proven track record of success, and can help us grow our business while leading in our industry.

**Mission**:
Share our knowledge, experience and expertise to make real estate simple.

**BHAG**:
Create $10 billion of wealth for Canadians by 2035 through real estate, by making investing in real estate easy for over 300 investors and over 100 end-users every year.

**Main Objectives**:

- Increase resale transactions to 100+ transactions annually with a 15% YoY growth rate by 2025.
- Work closely with CEO to Increase pre-construction transactions to 300+ annually by 2026.
- Increase pre-construction low-rise transactions to 10%+ of total pre-construction transactions annually by 2025.
- Monetize existing database of over 300,000 people including nearly 3,000 past purchasers.
- Manage sales team and staff to free up time of the CEO so the CEO can focus on business development and other business initiatives.
- Create and maintain a culture of growth and accountability.

**Key Responsibilities**:
**Sales Management & Growth**:

- Drive growth to achieve **100+ resale transactions annually**, with a **15% YoY growth rate by 2025**, and **300+ pre-construction transactions annually by 2026**.
- Focus on increasing **low-rise pre-construction** transactions to **10%+** of total pre-construction transactions by 2025.
- **Monetize the existing database** of over **300,000 contacts** and nearly **3,000 past purchasers** through targeted campaigns, nurturing, customer service and client events and conversion strategies.
- **Manage, recruit, and train** the sales team (sales representatives, marketing, and admin staff) to adhere to procedures and protocols, improving conversion rates to **1%+**.
- Develop and implement structured sales training programs for new and existing agents, utilizing tools such as **Follow-Up Boss**, **Listing Presentations**, and **Buyer Presentations**.
- Oversee the **management of CRM systems**, creating action plans and ensuring sales and admin teams follow on implementing action plans and tasks, improving client follow-up and closing processes.
- **Lead weekly and bi-weekly sales meetings** to track progress, address challenges, and keep the team focused on objectives.
- Create, monitor and analyze **OKRs** for both sales, admin and marketing, ensuring continuous improvement and accountability.

**Operational Leadership**:

- Act as the **primary point of contact** for employees and agents, ensuring seamless internal communication across the team.
- Provide **operational support** to optimize productivity, improve performance, and **free up the CEO’s time** for business development and strategic initiatives.
- Lead **problem-solving initiatives**, addressing challenges quickly to foster a culture of **growth, excellence, and accountability**.
- Build and manage an **Inside Sales Associate (ISA) call center** to generate additional sales leads and opportunities, increasing both resale and pre-construction sales.

**Client Relations & Customer Service**:

- Maintain **high levels of client satisfaction**, especially with repeat investors and clients who own multiple properties, ensuring they receive exceptional service and continue to invest with the team.
- Oversee **marketing and client acquisition initiatives**, developing campaigns, events, and follow-up strategies to attract new clients while nurturing relationships with existing clients.
- Ensure **smooth execution of property management and administrative tasks**, including managing listings on MLS and other platforms to ensure operational efficiency.

**Team Building & Development**:

- **Recruit, onboard, and develop high-quality agents and staff**, creating a positive and collaborative team culture that aligns with the company’s growth goals.
- Provide **ongoing training, mentorship, and support** to maximize both individual and team potential, creating future leaders within the organization.
- Establish and refine **processes, guidelines, and SOPs** to improve operational efficiency, ensuring that all employees

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