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Manager, Performance Marketing

5 months ago

Toronto, Canada Jobber Full time

**Does driving growth at one of Canada's fastest growing startups excite you?**:
Then Jobber might be the place for you We're looking for a **Manager**, **Performance Marketing **to be part of our **Demand Generation** team.

Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers, painters, and landscapers, to transform the way service is delivered through technology. With Jobber they can quote, schedule, invoice, and collect payments from their customers, while providing an easy and professional customer experience. Running a small business today isn't like it used to be—the way we consume and deliver service is changing rapidly, technology is evolving, and customers expect more. That's why we put the power and flexibility in their hands to run their businesses how, where, and when they want

Our culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work, Canada's Most Admired Corporate Cultures, and more. Jobber has also been named on the Globe and Mail's Canada's Top Growing Companies list, and Deloitte Canada's Technology Fast 50, Enterprise Fast 15, and Technology Fast 500 lists. With an Executive team that has over thirty years of industry experience of leading the way, we've come a long way from our first customer in 2011—but we've just scratched the surface of what we want to accomplish for our customers.

**The team**:
As part of the Marketing Department, the Demand Generation team works together to develop, manage, and optimize integrated campaigns that drive leads for our self-serve and sales-assisted funnels. As a valued member of the Demand Generation team, you'll work cross-functionally to generate awareness among home service businesses, convert and monetize existing in-market demand, and help prospects keep Jobber top-of-mind.

**The role**:
Reporting to the Head of Performance Marketing, the **Manager, Performance Marketing **will lead the Search team in their mission of driving YoY customer growth via paid marketing. You'll utilize important data to make decisions, work collaboratively with other stakeholders to understand the overall ecosystem of the department, and be given a level of autonomy to hold yourself accountable to decisions, outcomes and timelines that impact your work.

You'll share your many years of advertising experience to guide your team in reaching home service professionals with the right message at the right time to grow Jobber's brand awareness and market share. In this role you'll get to flex both your analytical and creative muscles to accelerate customer and revenue growth, directly impacting Jobber's bottomline.

As the **Manager**, **Performance Marketing** you will:

- Oversee the development, management, and optimization of search channels, spend and tactics to achieve growth and KPI targets
- Leverage customer and performance data to draw insights, develop hypotheses, and proactively identify opportunities to accelerate customer and revenue growth and increase conversion rates
- Forecast and track performance metrics with a focus on cost efficiency and you'll oversee** **concurrent campaigns and optimization experiments across multiple channels, and need to ensure your team keeps projects on schedule and within scope
- Our Marketing department is extremely collaborative, so you'll be coordinating with teams like Business Analytics, Sales, Lifecycle, and Product Marketing to drive results
- You'll report progress and communicate results and recommendations to the larger team and key stakeholders on a regular basis

**To be successful, the following are required**:

- 6+ years experience in digital marketing or customer acquisition/performance/growth marketing, with an emphasis on SaaS customer acquisition
- 2+ years experience managing a performance marketing team in people leadership, strategy development, and project management
- Experience managing agency and vendor relationships, directing their work and holding third parties accountable for deliverables
- Expertise in ad platforms such as Google Ads and Facebook Ads Manager
- A proven track record of directly and effectively managing a $1M+ performance marketing budget and being responsible for revenue targets
- Experience nurturing a consistent testing process and culture
- Ability to extract and action meaningful insights from analytics platforms (e.g. Data Studio, Google Analytics, Mode, Power BI, Looker)
- Proven ability to translate business objectives into acquisition strategies with meaningful KPIs
- Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment
- Demonstrated ability to work with cross-functional teams and communicate proactively
- Self-motivated with the ability to effectively prioritize, work independently, and learn quickly
- Excellent communi