Performance Marketing Manager

5 months ago


Toronto, Canada Carbon6 Full time

**Who We Are**

We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global company across North America, Europe and Asia, made up of passionate entrepreneurs, expert sellers, and innovative thought leaders.

We recently raised $66 million USD in Series A from leading investors and serve over 200,000+ sellers to drive growth, maximize profitability and manage with intelligence to scale their businesses.

**The Opportunity**

As the Performance Marketing Manager at Carbon6, a budding ecommerce tech startup, you will be at the forefront of driving our growth through data-driven marketing strategies. Your focus will be on optimizing the ROI of our advertising spend, ensuring that our brand resonates effectively within our target market. Collaborating closely with our product and sales teams, you will craft and implement campaigns that enhance Carbon6's digital presence and conversion rates.

**Your Impact**:

- ** Campaign Strategy & Execution**:Develop, launch, and manage high-impact digital advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels. Continuously optimize campaigns based on performance metrics, ensuring the highest ROI and alignment with Carbon6's goals. Collaborate with the content and design teams to create compelling ad creatives that resonate with our target audience.
- **Social Media Management**:Lead the strategy and execution for Carbon6's social media presence across platforms like Instagram, Twitter, Facebook, LinkedIn, and emerging platforms relevant to the ecommerce tech space. Develop and curate engaging content that aligns with our brand's voice and values, driving engagement and conversion from our social media audience. Engage with followers, respond to queries in a timely manner, and foster community growth. Collaborate with influencers or partners to amplify Carbon6's brand reach, exploring strategic partnerships and campaigns. Analyze social media metrics to gauge the success of campaigns and content, refining strategies based on data-driven insights. Stay informed on platform-specific changes, emerging trends, and best practices in social media, adapting our strategies accordingly.
- ** Data Analysis & Reporting**:Regularly monitor, evaluate, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other analytics platforms. Provide actionable insights derived from data analysis, suggesting improvements in strategy and execution. Set and monitor KPIs for all advertising campaigns, ensuring consistency with business objectives.
- ** Budget Management**:Oversee the advertising budget, ensuring optimal allocation across various channels and campaigns. Forecast budgetary needs based on historical data and projected growth, ensuring efficient ad spend.
- ** Trends & Innovation**:Stay updated with the latest trends and innovations in performance marketing, introducing new strategies or tools that can benefit Carbon6. Test and explore new advertising platforms or strategies, always aiming to stay ahead of the competition.
- ** KPIs**: Consistent growth in ROI from advertising campaigns. Increase in conversion rates and reduction in customer acquisition costs. Expansion of Carbon6's digital footprint and brand recognition within the ecommerce tech space.

**Your Qualifications**:

- Comprehensive understanding of performance marketing principles, tools, and best practices specific to the ecommerce domain.
- Proven track record of designing and executing successful performance marketing campaigns.
- Analytical mindset with strong proficiency in using analytics tools to derive actionable insights from data.
- Excellent communication and collaboration skills, ensuring seamless integration with other departments within Carbon6.

**Perks and Benefits**:

- As an early member of our team, you’ll receive competitive compensation.
- Extended health benefits including medical, vision and dental coverage.
- Flexible paid time off.
- You’ll receive a laptop conveniently delivered to your door to get you started and set up for success Day 1.


  • Marketing Associate

    5 months ago


    Toronto, Canada Prime Performance Marketing Full time

    Prime Performance, a specialized company in experiential marketing, is looking for energetic individuals to join us as Sales and Marketing Representatives. We focus on creating great customer experiences and nurturing talent within our team. This is a great opportunity if you enjoy challenges and want to bring new ideas to our business. A) Roles: -...


  • Toronto, Canada Prime Performance Marketing Full time

    Prime Performance, a leading company specializing in experiential marketing, is currently seeking dynamic and motivated individuals to join our team as Sales and Marketing Representatives. Our company is dedicated to creating outstanding customer experiences while fostering talent, leadership abilities, and ambition within our workforce. This is an excellent...


  • Toronto, Canada Prime Performance Marketing Full time

    If you are someone looking to grow in the marketing field and have great ambition, then you are someone we are looking for. As a Brand Representative, you will be the face and voice of the clients we work with. You'll actively engage with customers to create a positive and lasting impression of the brand. Your primary responsibilities will include: **Brand...


  • Toronto, Canada Prime Performance Marketing Full time

    Join Prime Performance, a leading experiential marketing firm, as a Sales & Marketing Specialist. We seek dynamic individuals to engage with potential customers, champion brands, and drive campaign success. **Responsibilities**: - Represent esteemed clients during campaigns, promoting their products to potential customers. - Lead teams, understand KPIs,...


  • Toronto, Canada Futuretek Full time

    Performance Marketing ManagerCompany Overview:Join our dynamic and innovative gaming company that's passionate about creating immersive and cutting-edge gaming experiences. We pride ourselves on a culture of creativity, collaboration, and a commitment to pushing the boundaries of gaming. If you're a highly motivated and skilled specialist passionate about...


  • Toronto, Canada Jobber Full time

    **Does driving growth at one of Canada's fastest growing startups excite you?**: Then Jobber might be the place for you! We're looking for a **Manager**, **Performance Marketing **to be part of our **Demand Generation** team. Jobber exists to help people in small businesses be successful. We work with small home service businesses, like your local plumbers,...


  • Toronto, Canada CMC Markets Full time

    **General Summary** As the Canadian Performance Marketing Manager, you'll report directly to the Growth Lead in our London, UK office and play a pivotal role in crafting and executing high-performance campaigns across multiple channels. This role will suit a hands-on individual with approx. 6 years’ experience or more to help drive our regional...


  • Toronto, Ontario, Canada Marketing Automation Canada Full time

    Job Title: Marketing Communications ManagerRole Summary:As a Marketing Communications Manager at Marketing Automation Canada, you will be responsible for developing and implementing strategic marketing communications plans to promote our company's products and services. The successful candidate will have a proven track record of creating effective marketing...


  • Toronto, Canada Kora Full time

    Company Description: Kora is a leading neo-bank serving the Gen-Z college students. Here at Kora, you will have the opportunity to work with talented fintech enthusiasts to revolutionize the status quo of college student credit life. We use our proprietary machine-learning risk engine to provide convenient financing and banking solutions to the underserved...


  • Toronto, Canada 7Shifts Full time

    7shifts is an all-in-one team management software platform designed for the restaurant industry. We're used by 1 in 10 restaurant workers and over 50,000 restaurants across North America. Our mission is to simplify Team Management and improve performance for restaurants, with a long-term vision of elevating what restaurant teams can achieve together. As the...


  • Toronto, Canada Sage Full time

    We’re looking for a Performance Marketing Manager focused on growth to drive and optimize marketing performance for Sage Intacct in North America's. This role centers on analyzing and optimizing multiple marketing channels by identifying and addressing funnel gaps. Who is Sage? What’s in it for you? - You'll get to test and expand your skills at a...


  • Toronto, Canada Rose Rocket Full time

    Rose Rocket is a market leader in Transportation Management Software. We’re a startup going after the $700+ billion dollar trucking industry, leading the shift to SaaS while revolutionizing the way trucking companies sell, service, and innovate. We are a “more human, less corporate” culture that is built around doing work that matters, winning as a...


  • Toronto, Canada Array Marketing Full time

    **About Array Marketing** For over 40 years, Array Marketing has been a global leader in the retail display and in-store merchandising services industry. Global brands like Estée Lauder, Sephora, L'Oreal and Samsung to name a few, rely on our team of more than 2,000 employees around the world, to create great retail experiences by bringing their visions to...


  • Toronto, Canada Pala Interactive Full time

    Boyd interactive **Position**: Performance Marketing Manager **Location**: 1500-2235 Sheppard Ave. E., Toronto, ON M2J 5B5 **Work Modality**:Hybrid: 3 days per week onsite **Employment Type**:Permanent, Full-Time **Reports Into**:Chief Marketing Officer (CMO) **THE COMPANY** Boyd Interactive, the operating division of Pala Interactive Canada Inc., is...


  • Toronto, Canada Manulife Full time

    We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and...


  • Toronto, Canada Plusgrade Full time

    Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being...


  • Toronto, Canada Carbon6 Full time

    **Who We Are** We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a...

  • Marketing Manager

    5 months ago


    Toronto, Canada INCOM Web & e-Marketing Solutions Full time

    Are you a marketing professional looking for a new opportunity to drive growth within a SAAS environment? The Marketing Manager will be responsible for the ideation, planning and execution of all marketing strategies, including social media and community strategies, to enhance brand awareness, customer acquisition, engagement, and retention. iNCOM is a...

  • Marketing Manager

    5 months ago


    Toronto, Canada iNCOM Web & e-Marketing Solutions Full time

    **MARKETING MANAGER** Are you a marketing professional looking for a new opportunity to drive growth within a SAAS environment? The Marketing Manager will be responsible for the ideation, planning and execution of all marketing strategies, including social media and community strategies, to enhance brand awareness, customer acquisition, engagement, and...

  • Manager, Digital

    5 months ago


    Toronto, Canada Scotiabank Full time

    Requisition ID: 194319 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. As a Manager, Digital & Marketing Performance, you will be responsible for planning, measuring, and managing the performance of marketing tactics, strategies and campaigns across multiple business lines, programs, online & offline...