Performance Marketing Manager

3 months ago

Toronto, Canada Carbon6 Full time

**Who We Are**

We go beyond software. Carbon6 is building a community to support ecommerce sellers by removing the barriers to selling online and simplifying their path to success. Developed by the brightest minds in the marketplace ecosystem, our suite of software tools and resources help entrepreneurs succeed at every stage of their journey. We are a global company across North America, Europe and Asia, made up of passionate entrepreneurs, expert sellers, and innovative thought leaders.

We recently raised $66 million USD in Series A from leading investors and serve over 200,000+ sellers to drive growth, maximize profitability and manage with intelligence to scale their businesses.

**The Opportunity**

As the Performance Marketing Manager at Carbon6, a budding ecommerce tech startup, you will be at the forefront of driving our growth through data-driven marketing strategies. Your focus will be on optimizing the ROI of our advertising spend, ensuring that our brand resonates effectively within our target market. Collaborating closely with our product and sales teams, you will craft and implement campaigns that enhance Carbon6's digital presence and conversion rates.

**Your Impact**:

- ** Campaign Strategy & Execution**:Develop, launch, and manage high-impact digital advertising campaigns across platforms like Google Ads, Facebook Ads, and other relevant channels. Continuously optimize campaigns based on performance metrics, ensuring the highest ROI and alignment with Carbon6's goals. Collaborate with the content and design teams to create compelling ad creatives that resonate with our target audience.
- **Social Media Management**:Lead the strategy and execution for Carbon6's social media presence across platforms like Instagram, Twitter, Facebook, LinkedIn, and emerging platforms relevant to the ecommerce tech space. Develop and curate engaging content that aligns with our brand's voice and values, driving engagement and conversion from our social media audience. Engage with followers, respond to queries in a timely manner, and foster community growth. Collaborate with influencers or partners to amplify Carbon6's brand reach, exploring strategic partnerships and campaigns. Analyze social media metrics to gauge the success of campaigns and content, refining strategies based on data-driven insights. Stay informed on platform-specific changes, emerging trends, and best practices in social media, adapting our strategies accordingly.
- ** Data Analysis & Reporting**:Regularly monitor, evaluate, and report on campaign performance using tools like Google Analytics, Facebook Insights, and other analytics platforms. Provide actionable insights derived from data analysis, suggesting improvements in strategy and execution. Set and monitor KPIs for all advertising campaigns, ensuring consistency with business objectives.
- ** Budget Management**:Oversee the advertising budget, ensuring optimal allocation across various channels and campaigns. Forecast budgetary needs based on historical data and projected growth, ensuring efficient ad spend.
- ** Trends & Innovation**:Stay updated with the latest trends and innovations in performance marketing, introducing new strategies or tools that can benefit Carbon6. Test and explore new advertising platforms or strategies, always aiming to stay ahead of the competition.
- ** KPIs**: Consistent growth in ROI from advertising campaigns. Increase in conversion rates and reduction in customer acquisition costs. Expansion of Carbon6's digital footprint and brand recognition within the ecommerce tech space.

**Your Qualifications**:

- Comprehensive understanding of performance marketing principles, tools, and best practices specific to the ecommerce domain.
- Proven track record of designing and executing successful performance marketing campaigns.
- Analytical mindset with strong proficiency in using analytics tools to derive actionable insights from data.
- Excellent communication and collaboration skills, ensuring seamless integration with other departments within Carbon6.

**Perks and Benefits**:

- As an early member of our team, you’ll receive competitive compensation.
- Extended health benefits including medical, vision and dental coverage.
- Flexible paid time off.
- You’ll receive a laptop conveniently delivered to your door to get you started and set up for success Day 1.

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