Marketing Manager, Performance Advice Marketing

7 months ago

Toronto, Canada Manulife Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

**Working Arrangement**

Hybrid

You’re an experienced performance marketer who is looking for a place where you have the freedom and scale to significantly impact marketing practices and see business results. A place with strategic leadership and an entrepreneurial culture. Somewhere where you can make things happen.

As a Marketing Manager on the Advice Marketing team, you’ll be responsible for developing and managing integrated, B2B marketing campaigns across our Insurance and Bank portfolios, as well as a wide variety of marketing activities, including lead generation, market analysis, vendor relationships, media management, and program development.

**Responsibilities**:

- Program Deployment & Delivery _
- Develop and deploy B2B marketing campaigns to drive advisor adoption and meet specified sales targets
- Track innovative marketing approaches and competitive positioning and continually push the envelope to ensure Manulife employs and leverages all opportunities (positioning, spend, communication vehicles etc.) to ensure we communicate in the most compelling way to achieve our objectives
- Serve as a strategic expert and lead on initiatives that not only drive sales growth for the insurance and bank business but also improve brand performance
- Build strategic campaigns and measure performance across a portfolio of earned and paid channels while pivoting as required to meet evolving business and industry landscape
- Work with data to analyze needs of customer prospects, business and effectively translate analytics into clear insights and actionable recommendations
- Manage multiple projects concurrently from ideation through execution, while reporting on key milestones to internal and external stakeholders
- Performance Marketing _
- Work with the performance marketing center of excellence to deploy multi-million-dollar budgets across all performance marketing channels including Paid Search, Paid Social, Programmatic, and Offline channels as required
- Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
- Lead campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management.
- Work closely with external agencies and in-house teams to optimize media buying in effort to hit growth targets while being conscious of cost
- Monitor budget pacing and key performance metrics across performance marketing channels
- Identify opportunities for scale and efficiencies across campaigns and processes and implement them across businesses and teams
- Own end-to-end management of Marketing program execution, including campaign setup, A/B testing, conversion flows, and campaign optimization
- Support and manage Marketing spend through budget management, ROI measurement to deliver revenue and earnings targets and reporting and analysis of marketing initiatives, including development of metrics and dashboards to measure the performance of marketing programs
- Relationship management _
- Work closely with internal partners (Business, Data Analytics, Legal, Compliance, Digital Marketing Teams, Media) and external partners (Creative agency) on national marketing and advertising campaigns, including creative development, execution and measurement
- Build and maintain effective, productive, and collaborative relationships with internal and external partners. Influence these partners and leverage their assets to best meet mutual objectives
- Influence without authority, ability to motivate and manage a cross functional, blended team of specialists
- Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals with a keen eye for strategic positioning.

**Requirements**:

- 5+ years of Marketing, Digital and Business Management experience
- Masters or MBA a plus
- Advertising agency experience or experience partnering with agencies
- Financial services industry experience an asset (but not required)

**Competencies**:

- Strong analytical, troubleshooting and problem-solving skills while working in a face-paced environment with changing priorities
- You can easily build relationships and have been part of large, cross functional teams that are working to solve complex problems
- Proven track record for coaching high-performing teams
- Experienced practitioner of Agile Market

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