Manager, Loyalty Marketing

6 months ago

Toronto, Canada Cineplex Full time

Work location:
Home Office 1303 Yonge St

City:
Toronto

What you will do:
In this growth-focused role, the Manager, Loyalty Marketing will be responsible for the growth and maintenance of CineClub, our monthly movie membership program. Specifically:
- Developing targeting strategies to drive revenue growth and product penetration.- Uncover growth opportunities through analysis of MRR, churn and overall member behaviours- End-to-end program management, including delivering against the innovation roadmap.- Help shape customer segmentation and design programs covering a wide variety of customer-facing channels and touchpoints (paid, earned, and owned online and offline channels).- Set clear objectives for the matrixed team who support CineClub to remove barriers to success Monitor and optimise cross channel performance

**Responsibilities**:
- Build out an insight-driven customer acquisition strategy and be responsible for successful execution in all on and offline channels- Work closely with tech, product & design teams to build and implement program initiatives, ensuring teams are working towards clear goals, deliverables & timelines- Proactively share progress, insights, results and identify roadblocks to ensure timely discussion and resolution

Qualifications:
- Post-secondary education in a professional discipline pertinent to the job function or equivalent combination of education and experience.-
- Proven analytical and critical thinking skills with a strong bias towards evidence-based decision making- A strong drive towards getting things done, being accountable, and driving outcomes- Proven ability to work in a collaborative, supportive way across the organization, but also able to work independently and without structure to achieve results- Experience growing, scaling and optimising marketing for a recurring revenue product or service- Highly developed interpersonal skills with the ability to interact and communicate effectively with management and stakeholders at all levels - Expert-level at influence and stakeholder management- Ability to articulate challenges and proactively move swiftly to problem solving

Inclusion & Diversity

Accessibility

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