Marketing and Communications Specialist

5 months ago

London, Canada Childreach Centre Full time

**Strive **is a collaborative, community-driven organization that supports the professional growth and development of early years professionals across London, Middlesex, Elgin, and Oxford with a goal to build capacity within the sector and enhance service provision for children and families. Since 2014, Strive has been meeting to discuss and consider how to enhance a collaborative approach to quality child care and professional learning across all early years and child care programs. Our community is interested in a process that supports reflection and sustainable evolution rather than a prescribed method to measure.

Strive leverages administrative support from a backbone organization; Childreach, and takes all organizational initiatives to the membership for endorsement.

**Position Summary**:
Working with the Strive team, the Marketing and Communications Specialist role will be responsible for the development and implementation of a marketing strategy that will support Strive’s innovation in advancing a visionary approach to capacity building. You will manage multiple social media accounts across a variety of platforms, and play a strong role in website design and maintenance. You will be a fundamental collaborator across all teams. You will be responsible for supporting the delivery of Strive’s Podcast Leading Inspired Learning.

The Marketing and Communications Specialist position will be a full-time, staff position based on 35 hours a week and will be employed and managed by Childreach in collaboration with the Strive Project Manager. (As long as funding is available to support the position.)

**Duties and Responsibilities**:

- Manage multiple social media accounts (Strive, Podcast, LCCN/Little Moments Big Impact), across multiple platforms;
- Plan, create, publish, and share new content that increases Strive awareness in the community and supports strategic directions;
- Support with technology, editing, and delivery of Strive’s podcast (Leading Inspired Learning);
- Collaborate with the professional learning team to create content relevant to current offerings and events;
- Evaluate and assess marketing and communication activities to report and make recommendations based on user engagement and current digital/social media trends;
- Help build, lead, and implement the marketing vision, strategies, and plans for Strive
- Develop and implement digital marketing strategies and evaluate their effectiveness in collaboration with the Data Specialist;
- Research, recommend, and implement digital marketing tools to enhance Strive’s social media presence and impact;
- Utilizing search engine optimization strategies and/or paid advertising to support the impact, visibility, and accessibility of Strive’s work;
- Collaborate with and support the ECE Professional Resource Centre team to ensure consistent branding and monitor relevant trends;
- Produce promotional and outreach materials to increase brand awareness;
- Liaise with the Strive team and community partners of strategic importance to facilitate collaboration and consistency of communications;
- Creating and designing website layouts, graphics, and branding; and
- Attend professional learning events to photograph, document, and share for social media content.
- Facilitate outreach, engagement, and information sharing using approved networks and social media channels;
- Support and contribute to Strive’s blog;
- Work collaboratively with the Strive Team on special projects;
- Other duties as assigned.

**Team Responsibilities**:

- Support Strive’s Strategic Plan approach to build connections and improve coordination between resources in the early childhood education and care sector and governing structures;
- Represent Strive at community and committee meetings and network opportunities;
- Representing Strive as Host at professional learning events as determined by Strive Team;
- Work collaboratively with the Strive Manager on special projects;
- Other duties as assigned to support the work of Strive; and
- Participate in meaningful professional learning opportunities as related to personal professional goals, growth and organizational direction.

**Qualifications**:
Bilingual French and English an asset

**Education**
- Post Secondary degree or diploma in Marketing, Communications, or related field (or equivalent work experience).
- Bachelor of Early Childhood Education, Bachelor of Early Childhood Leadership and/or Early Childhood Education Diploma is an asset.

**Licenses and Certificate**
- Current criminal reference check
- Valid first aid/CPR
- Valid G driver’s license or reliable transportation for traveling

**Skill Requirements**
- Demonstrated understanding of the local child care and early years system, Ministry of Education directives, and Provincial frameworks an asset;
- Graphic design skills (proficiency with Canva an asset);
- Knowledge of digital marketing and analytics tools (MailChimp, Meta/Meta Business Suite, Google

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