Communications Specialist

7 months ago

London, Canada Western University Full time

**Classification & Regular Hours**:
Hours per Week: 35

Salary Grade: 14

**About Western**:
Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

**About Us**:
As the academic commons of the University, Western Libraries provides the library and archival expertise and infrastructure - information resources, technology, people, and spaces - required to cultivate and mobilize knowledge, and accelerate excellence in teaching, research, and scholarship.

**Responsibilities**:
The Communications Specialist will be responsible for carrying out a variety of communications related activities with a specific focus on promoting Western Libraries brand and engaging internal and external stakeholders to build its reputation locally, nationally, and internationally. Reporting to the Associate Chief Librarian, User Experience and Student Engagement, the Communications Specialist will develop, design, create, and assess communications and marketing efforts within Western Libraries and will lead the development of the Western Libraries communication strategy with the goal of enhancing, promoting, and protecting the reputation of Western Libraries and the University. The Communications Specialist will develop and maintain communication processes and practices within Western Libraries and will coordinate the communications for public relations and community engagement events within Western Libraries.

**Qualifications**:
**Education**:

- Undergraduate Degree in Communications, Marketing, English/Literature, Journalism/Media or related program
- Post graduate diploma in Communications, Media Studies, Marketing, Public Relations or related program
- International Association of Business Communicators Designation completed or in progress is preferred
- Courses or training in social media strategy, public relations, graphic design or videography/editing an asset

**Experience**:

- 4 years’ demonstrated experience in planning and implementing strategic communications and marketing programs, including effective creation and execution of projects and campaigns aimed at targeted audiences
- Experience in event planning, including media, social media, communications, public relations and outreach events
- Experience in producing a variety of communication and marketing vehicles aimed at various internal and external audience
- Experience writing in a variety of styles (e.g. journalistic, institutional, social media content, promotional web copy)
- Experience in a post-secondary environment is preferred

Knowledge, Skills & Abilities:

- In-depth knowledge of e-communication tools including website design architecture, social media, website analytics and graphic design principles
- Knowledge of theory and best practices in media relations and public affairs and of marketing trends and best practices
- Ability to ensure expenditures and resources are within allotments, and to make appropriate modifications when required
- Project management skills to manage multiple projects simultaneously from conception to completion within tightly prescribed timelines
- Ability to plan and manage events of various sizes; familiarity with large scale events an asset
- Media skills with solid communications judgment to present and package information to maximize interest and to engage individuals and teams inside and outside the University
- Ability to collaborate across internal and external boundaries to meet common objectives, improve outcomes and support work beyond one's own unit
- Verbal communication skills to clearly express ideas in an objective manner, and adapt communication style to suit the situation and audience
- Ability to establish effective routines for excellent communication with all members of the team to maximize productivity
- Ability to develop strategies that are in line with the Unit's mission and which balance competing priorities
- Ability to analyze metrics and consider past communications to craft engaging written communications using social media or other appropriate channels
- Critical thinking and analytical skills to assess complex higher education issues of concern to stakeholders, including the media, the public, and prospective donors
- Attention to detail and proofreading abilities with an excellent command of the English language
- Results-oriented with the ability to motivate and coach employees to meet high performance standards, while working effectively as a member of the leadership team
- Advanced computer skills in Microsoft Office Suite (Wo

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